“Let me entertain you.”
If you buy an HP TouchPad, you can watch Glee’s Lea Michele sing Gypsy and as many Glee episodes as you want! In 2011, HP recruited big names among teenage audiences to promote its short-lived TouchPad tablet, including Serena Williams, Jay-Z, and Russell Brand. “‘H.P. is an older company so our challenge is to reinvigorate it with a more youthful audience,’” John Coyne, Worldwide Group Director for H.P.’s advertising agency Goodby Silverstein & Partners, told the New York Times.