Technologizer

Live Coverage: Apple’s iPhone 5 Event

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Follow-up iPhone 5 Coverage:

On Wednesday, September 12, Apple is holding a media event at the Yerba Buena Center for the Arts in San Francisco. Let’s just say it: It’ll unveil the iPhone 5 — and, with any luck, will announce a surprise or two.

Our live coverage will begin at 1pm ET/10am PT. You can simply bookmark this page or join us at TIME.com/iPhone5 on Wednesday.

Harry McCracken September 12, 201212:59 pm

Greetings, all.

Harry McCracken September 12, 201212:59 pm

I’m at the Apple event….

Harry McCracken September 12, 20121:00 pm

Tim Cook is on stage…

Harry McCracken September 12, 20121:00 pm

“Thank you for coming this morning…we’ve got some amazing things to show you.”

Harry McCracken September 12, 20121:01 pm

Talking about a store in Barcelona

Harry McCracken September 12, 20121:01 pm

Beautiful photos…

Harry McCracken September 12, 20121:01 pm

A signature glass staircase….

Doug Aamoth September 12, 20121:02 pm

Harry McCracken September 12, 20121:02 pm

We’re seeing a video about it.

Harry McCracken September 12, 20121:03 pm

Harry McCracken September 12, 20121:03 pm

Lots of happy customers and employees…

Harry McCracken September 12, 20121:04 pm

83 million people have visited stores in the last quarter.

Harry McCracken September 12, 20121:04 pm

“On to the Macintosh.”

Harry McCracken September 12, 20121:05 pm

PC Magazine loves Mountain Lion…

Doug Aamoth September 12, 20121:05 pm

Harry McCracken September 12, 20121:06 pm

Mac notebooks have 27% market share in US — #1

Harry McCracken September 12, 20121:06 pm

The iPad is driving the post-PC revolution…

Harry McCracken September 12, 20121:07 pm

Quoting Ed Baig’s praise of the new iPad. 17 million iPads sold in last quarter, a record.

Harry McCracken September 12, 20121:07 pm

More iPads sold than any PC maker’s entire line: “Yes, we are in a post-PC world.” 84 million iPads sold to date.

Harry McCracken September 12, 20121:08 pm

Harry McCracken September 12, 20121:09 pm

iPad accounts for 68 percent of market, 91 percent of Web traffic. “I don’t know what these other tablets are doing.”

Harry McCracken September 12, 20121:09 pm

Almost all of Fortune 500 is testing or deploying iPads.

Harry McCracken September 12, 20121:10 pm

250,000 apps in iOS store now…

Harry McCracken September 12, 20121:11 pm

“The iPad has been an absolute revolution..it’s phenomenal.”

Harry McCracken September 12, 20121:12 pm

Last quarter, 400,000,000th iOS device sold. “No one could have predicted this.”

Harry McCracken September 12, 20121:12 pm

“Today, we’re taking this to the next level.”

Harry McCracken September 12, 20121:13 pm

Phil is bragging about the original iPhone being on the cover of TIME in 2007.

Harry McCracken September 12, 20121:13 pm

“Today we’re going to announce iPhone 5.”

Doug Aamoth September 12, 20121:15 pm

Harry McCracken September 12, 20121:15 pm

It’s a gem, made entirely of glass and aluminum. Thinnest and lightest iPhone: 7.6mmm 112 grams. World’s thinnest iPhone, 20% lighter than iPhone 4S.

Harry McCracken September 12, 20121:16 pm

“It’s really easy to make a product that’s bigger.”

Harry McCracken September 12, 20121:16 pm

New phone has retina display — 4″

Harry McCracken September 12, 20121:16 pm

1136 by 640 — the same width, but taller, 16:9

Harry McCracken September 12, 20121:17 pm

You want your phone to fit beautifully in your hand.

Harry McCracken September 12, 20121:18 pm

All the apps take advantage of the taller widescreen display.

Harry McCracken September 12, 20121:18 pm

All of Apple’s, that is.

Harry McCracken September 12, 20121:18 pm

What happens to the rest? They’re centered with black borders.

Doug Aamoth September 12, 20121:20 pm

Harry McCracken September 12, 20121:20 pm

3rd parties can update apps.

Doug Aamoth September 12, 20121:20 pm

Harry McCracken September 12, 20121:20 pm

New screen has 44 percent better color saturation, touch screen integrated into display

Doug Aamoth September 12, 20121:21 pm

Harry McCracken September 12, 20121:21 pm

It now supports seven bands, including LTE

Harry McCracken September 12, 20121:21 pm

One chip, one radio, dynamic antenna that can switch between networks.

Harry McCracken September 12, 20121:22 pm

“LTE is the most complicated networking technology ever brought to this earth.”

Harry McCracken September 12, 20121:22 pm

It’s be supported on AT&T, Verizon, Sprint in U.S. Other big carriers elsewhere.

Harry McCracken September 12, 20121:23 pm

It has better Wi-Fi,too

Harry McCracken September 12, 20121:24 pm

It uses Apple’s A6 chip.

Harry McCracken September 12, 20121:24 pm

2X faster CPU and graphics.

Harry McCracken September 12, 20121:24 pm

And 22 percent smaller

Doug Aamoth September 12, 20121:25 pm

Harry McCracken September 12, 20121:25 pm

Rob Murray of EA will talk about the powerful new graphics.

Harry McCracken September 12, 20121:25 pm

He’s going to show Real Racing 3, racing at Laguna Seca

Harry McCracken September 12, 20121:26 pm

It has rear-view mirrors.

Harry McCracken September 12, 20121:27 pm

It uses Game Center for “time-shifted multiplay”

Harry McCracken September 12, 20121:27 pm

You can race against someone, but not at the same time.

Harry McCracken September 12, 20121:28 pm

Coming to the App Store later this year.

Harry McCracken September 12, 20121:28 pm

Phil is back, praising the game and recapping. And talking about battery life.

Harry McCracken September 12, 20121:29 pm

8 hours of talk time, 8 hours of LTE browsing, 10 hours ofWi-Fi browsing…better than 4S.

Doug Aamoth September 12, 20121:29 pm

Doug Aamoth September 12, 20121:29 pm

Harry McCracken September 12, 20121:30 pm

Next, the camera: 8 megapixel, backside illumination, f/2.4, like 4S, but 25% smaller. New dynamic low-light mode.

Harry McCracken September 12, 20121:31 pm

Precision lens alignment and sapphire crystal.And a new image signal processor from Apple in the A6 chip with spatial noise reduction.

Harry McCracken September 12, 20121:31 pm

40% faster photo capture.

Harry McCracken September 12, 20121:32 pm

“The ocean looks bluer…kids look happier.”

Harry McCracken September 12, 20121:32 pm

iCloud gives you shared photo streams with friends and family.

Harry McCracken September 12, 20121:33 pm

And now there’s a panorama mode.

Harry McCracken September 12, 20121:33 pm

28-megapixel panoramas.

Harry McCracken September 12, 20121:34 pm

(The sample photos, at least, look great.)

Harry McCracken September 12, 20121:35 pm

1080p video, beter stabilization, can take photos during video. Frontside camera is 720p with face recognition.

Harry McCracken September 12, 20121:35 pm

The phone now has three microphones.

Harry McCracken September 12, 20121:36 pm

Back, front, bottom, for better noise recognition and better Siri. Better speaker with five-magnet transducer,and smaller. And a noice-canceling earpiece.

Harry McCracken September 12, 20121:36 pm

And wide-band audio that sounds better.

Harry McCracken September 12, 20121:37 pm

20 carriers around the world will support wideband audio (but not US ones apparently.)

Harry McCracken September 12, 20121:37 pm

Now he’s talking about the 30-pin connector. A lot has changed: More things are done wirelessly now.

Harry McCracken September 12, 20121:38 pm

“It’s time for the connector to evolve.” The new one is called Lightning.

Harry McCracken September 12, 20121:38 pm

“A modern connector for the next decade.” 80% smaller, more durable, plug in either direction.

Harry McCracken September 12, 20121:38 pm

Working with Bose, JBL, etc. on accessories.

Harry McCracken September 12, 20121:39 pm

There’s an adapter for your current accessories. Plug it in, leave it there.

Harry McCracken September 12, 20121:39 pm

“That’s the new Lightning connector.”

Harry McCracken September 12, 20121:39 pm

Now, on to software. iOS 6, the latest version of the world’s most advanced OS. Designed for the 4″ display.

Doug Aamoth September 12, 20121:40 pm

Harry McCracken September 12, 20121:40 pm

Scott Forstall will demo it.

Harry McCracken September 12, 20121:40 pm

He’s demoing the vector maps.

Doug Aamoth September 12, 20121:41 pm

Harry McCracken September 12, 20121:41 pm

And turn-by-turn directions, with cinematic camera angles.

Harry McCracken September 12, 20121:42 pm

Works in portrait and landscape modes.

Harry McCracken September 12, 20121:42 pm

Now he’s demoing the flyover 3D maps.

Doug Aamoth September 12, 20121:42 pm

Harry McCracken September 12, 20121:43 pm

We’re seeing Big Ben…

Harry McCracken September 12, 20121:43 pm

Now, Notification Center.

Doug Aamoth September 12, 20121:43 pm

Harry McCracken September 12, 20121:44 pm

And Safari, which now has full-screen mode on the big screen.

Harry McCracken September 12, 20121:44 pm

Pull up tabs from the Mac on your iPhone.

Harry McCracken September 12, 20121:45 pm

Mail now lets you mark people as VIPs to get their mail more easily

Harry McCracken September 12, 20121:45 pm

And better flagging.

Doug Aamoth September 12, 20121:45 pm

Harry McCracken September 12, 20121:45 pm

Now a new app, Passport. Put your boarding passes, tickets and coupons on your lock screen.

Harry McCracken September 12, 20121:46 pm

When you’re at your airport gate your boarding pass pops up automatically.

Harry McCracken September 12, 20121:46 pm

Now, Shared Photo Streams.

Doug Aamoth September 12, 20121:47 pm

Harry McCracken September 12, 20121:47 pm

Share photos with friends. They get push notifications automatically.

Harry McCracken September 12, 20121:47 pm

They can comment on them, like them…

Harry McCracken September 12, 20121:48 pm

Now, Siri, which knows about sports. She’s telling the 49ers score.

Doug Aamoth September 12, 20121:48 pm

Harry McCracken September 12, 20121:48 pm

You can launch apps with Siri.

Doug Aamoth September 12, 20121:49 pm

Harry McCracken September 12, 20121:49 pm

Siri knows about movies. “Can you tell me about a good movie?” “That is a very subjective question.” And restaurant reservations.

Harry McCracken September 12, 20121:50 pm

Facebook is integrated and you can use Siri to post to your wall.

Doug Aamoth September 12, 20121:50 pm

Doug Aamoth September 12, 20121:51 pm

Harry McCracken September 12, 20121:51 pm

iOS 6 demo is done.

Harry McCracken September 12, 20121:51 pm

(This has been quick — is there a just one more thing?)

Harry McCracken September 12, 20121:51 pm

There’s a black iPhone and a white one.

Harry McCracken September 12, 20121:52 pm

Thinnest and lightest iPhones yet…4″ Retina display…ultra-fast wireless and LTE…A6 chip…better cameras…panorama feature…better audio…lightning connector….iOS 6….

Harry McCracken September 12, 20121:52 pm

We;re seeing a video.

Harry McCracken September 12, 20121:52 pm

Jony Ive explaining how important phones are.

Harry McCracken September 12, 20121:53 pm

“We don’t want to just make a new phone. We want to make a much better phone.”

Harry McCracken September 12, 20121:53 pm

Explanation by Bob Mansfield of the engineering accomplishments.

Doug Aamoth September 12, 20121:53 pm

Harry McCracken September 12, 20121:54 pm

LTE can be faster than an average Wi-Fi connection.

Harry McCracken September 12, 20121:54 pm

A6 chip is up to 2X faster…

Harry McCracken September 12, 20121:55 pm

The lightning connector is all digital and smaller and reversible.

Doug Aamoth September 12, 20121:55 pm

Harry McCracken September 12, 20121:55 pm

“I don’t think the level of invention has ever been matched by anything else we’ve done.”

Harry McCracken September 12, 20121:56 pm

Scott Forstall is in video recapping iOS 6.

Doug Aamoth September 12, 20121:56 pm

Harry McCracken September 12, 20121:56 pm

Explaining new Siri features again…

Harry McCracken September 12, 20121:56 pm

Facebook integration…

Harry McCracken September 12, 20121:57 pm

More Jony Ive praising the fit and finish.

Harry McCracken September 12, 20121:57 pm

And the manufacturing processes.

Doug Aamoth September 12, 20121:58 pm

Harry McCracken September 12, 20121:58 pm

And how they put all the hardware together.

Harry McCracken September 12, 20121:58 pm

Measured in microns (at, I guess, Foxconn?)

Harry McCracken September 12, 20121:59 pm

“We had to go way beyond what we knew to be possible.”

Harry McCracken September 12, 20121:59 pm

Here’s Phil Schiller, in person, again.

Harry McCracken September 12, 20122:00 pm

Prices unchanged: $199/$299/$399. iPhone 4 is free on contract, 4S is $99

Harry McCracken September 12, 20122:01 pm

Ships on September 21 in a bunch of countries, preorder this Friday, more countries on September 28, 100 countries and 240 carriers by end of year

Harry McCracken September 12, 20122:01 pm

iOS 6 runs on lots of existing products and is a free upgrade on September 19

Harry McCracken September 12, 20122:01 pm

Tim Cook is back

Doug Aamoth September 12, 20122:01 pm

Harry McCracken September 12, 20122:02 pm

The biggest things to happen to iPhone since the iPhone.

Harry McCracken September 12, 20122:02 pm

Now he’s talking about music and how much Apple loves it.

Doug Aamoth September 12, 20122:02 pm

Harry McCracken September 12, 20122:03 pm

Now, news about iPod and iTunes. Here’s Eddy Cue to talk iTunes.

Harry McCracken September 12, 20122:03 pm

#1 music store, 26 million songs,20 billion songs downloaded.

Harry McCracken September 12, 20122:03 pm

435 million iTunes accounts with one-click purchasing.

Doug Aamoth September 12, 20122:04 pm

Harry McCracken September 12, 20122:04 pm

2/3rds of downloads are now on iOS. There’s a new iPad iTunes store — beautiful and faster and same design for movies, TV shows, and apps and iBooks. Works great on iPhone too.

Harry McCracken September 12, 20122:04 pm

2/3rds of downloads are now on iOS. There’s a new iPad iTunes store — beautiful and faster and same design for movies, TV shows, and apps and iBooks. Works great on iPhone too.

Harry McCracken September 12, 20122:05 pm

You can preview a song and move around in the store and keep listening. Better search, Facebook and Twitter sharing. All in iOS 6.

Harry McCracken September 12, 20122:06 pm

Now let’s talk about iTunes on Mac and PC.

Harry McCracken September 12, 20122:06 pm

200 million customers are using iTunes in the cloud — 15 billion downloads. And now Apple is announcing a new iTunes with built-in iCloud. Dramatically simpler. Jeff Robin will demo.

Doug Aamoth September 12, 20122:06 pm

Harry McCracken September 12, 20122:07 pm

New edge-to-edge design. Albums expand and play.

Harry McCracken September 12, 20122:07 pm

You can see the top songs and albums from any artist, with recommendations.

Harry McCracken September 12, 20122:08 pm

Artists can share photos.

Doug Aamoth September 12, 20122:08 pm

Harry McCracken September 12, 20122:09 pm

New simpler playlist view that lets you see your playlist and your music at the same time.

Harry McCracken September 12, 20122:09 pm

New Up Next feature lets you see and rearrange upcoming songs, and add new ones.

Doug Aamoth September 12, 20122:09 pm

Harry McCracken September 12, 20122:10 pm

Search has been improved. Also the mini player, for listening while you’re doing something else. It’s been completely redesigned.

Doug Aamoth September 12, 20122:11 pm

Harry McCracken September 12, 20122:12 pm

iCloud is now built into iTunes, with all your purchases that live in the cloud.

Harry McCracken September 12, 20122:12 pm

Watch a movie on one device, then pick up on another. We’re watching THE AVENGERS.

Harry McCracken September 12, 20122:13 pm

Now the new iTunes store, looking a lot like the iPad version.

Doug Aamoth September 12, 20122:13 pm

Harry McCracken September 12, 20122:13 pm

He’s listening to a clip of BORN TO RUN in the store, checking out more on Bruce Springsteen while the sample plays. Learning about upcoming Bruce concerts…

Harry McCracken September 12, 20122:14 pm

Eddy Cue is recapping iTunes news.

Harry McCracken September 12, 20122:15 pm

“We think you’re going to love it and we can’t wait for you to get your hands on it.”

Doug Aamoth September 12, 20122:15 pm

Harry McCracken September 12, 20122:15 pm

Greg Joswiak is talking about iPods. Music is in Apple’s DNA. Exciting changes. iPod Nano.

Harry McCracken September 12, 20122:16 pm

Six generations of Nanos so far, and they’re reinventing it with a new large display.

Doug Aamoth September 12, 20122:17 pm

Harry McCracken September 12, 20122:17 pm

Thinner, lighter, better materials, Lightning connector. The best Nano by far.
5mm thin, 40 % thinner now.

Doug Aamoth September 12, 20122:17 pm

Harry McCracken September 12, 20122:18 pm

Multitouch, 7 colors, FM radio you can pause. And video playback.

Harry McCracken September 12, 20122:19 pm

Pedometer and Nike Plus and Bluetooth.

Harry McCracken September 12, 20122:19 pm

It’s like a mini-iPod Touch now, almost.

Doug Aamoth September 12, 20122:19 pm

Harry McCracken September 12, 20122:20 pm

Longest Nano battery — up to 30 hours of music.

Harry McCracken September 12, 20122:20 pm

Next the iPod Touch, the world’s most popular music player and gaming handheld.

Doug Aamoth September 12, 20122:21 pm

Harry McCracken September 12, 20122:22 pm

Thinnest and lightest iPod Touch — 6mm — same 4″ Retina as iPhone 5.

Doug Aamoth September 12, 20122:22 pm

Harry McCracken September 12, 20122:22 pm

Tall screen is good for music navigation, rotate it for widescreen video.

Harry McCracken September 12, 20122:23 pm

It uses the A5 dual-core chip — double the old performance and up to 7X graphics performance

Harry McCracken September 12, 20122:23 pm

Here’s a guest from Natural Motion Games for a demo.

Harry McCracken September 12, 20122:24 pm

“We’re hear to show you Clumsy Ninja,” an interactive toy running on the Touch. A real-time character.

Harry McCracken September 12, 20122:24 pm

He reacts to your movement in real time.

Harry McCracken September 12, 20122:25 pm

It’s like a super-sophisticated version of TALKING TOM.

Doug Aamoth September 12, 20122:25 pm

Harry McCracken September 12, 20122:25 pm

He’s using a punch bag, a trampoline…learning how to use them.

Harry McCracken September 12, 20122:26 pm

Based on many years of research at the company and Oxford University. Now long ago it would have needed a supercomputer. Clumsy Ninja looking forward to playing with us this holiday season.

Harry McCracken September 12, 20122:27 pm

New Touch has up to 40 hours of music playback, 8 hours of video…

Doug Aamoth September 12, 20122:27 pm

Harry McCracken September 12, 20122:27 pm

And the camera is officially an iSight camera — 5 megapixels with a lot of the features in the iPhone 5. Autofocus and flash for first time. Sapphire crystal lens cover.

Harry McCracken September 12, 20122:28 pm

We’re seeing sample photos.

Harry McCracken September 12, 20122:28 pm

It has the panorama feature and you can run iPhoto for the first time.

Doug Aamoth September 12, 20122:28 pm

Harry McCracken September 12, 20122:28 pm

“But there’s still more.”

Harry McCracken September 12, 20122:29 pm

Now there’s a little pop-out wrist strap holder — the iPod Loop.

Harry McCracken September 12, 20122:30 pm

720p video and you can edit in iMovie, face detection…

Doug Aamoth September 12, 20122:30 pm

Harry McCracken September 12, 20122:30 pm

Bluetooth 4.0, 802.1 a/b/g/dual-band n, 150Mbps bandwidth, and Airplay Mirroring for the first time–play games on your TV

Harry McCracken September 12, 20122:31 pm

…and Siri.

Harry McCracken September 12, 20122:31 pm

And for the first time, 5 colors, with matching straps.

Harry McCracken September 12, 20122:32 pm

The iPod Shuffle also gets the new colors.

Harry McCracken September 12, 20122:32 pm

Now Joz is talking about speakers.

Doug Aamoth September 12, 20122:32 pm

Harry McCracken September 12, 20122:33 pm

Apple is one of the biggest speaker companies in the world – they’re everywhere, even in headphones. Apple has shipped 600 million sets of headphones. That’s 1.2 billion speakers right there.

Harry McCracken September 12, 20122:33 pm

They’ve spent 3 years designing all-new headphones, EarPods.

Harry McCracken September 12, 20122:34 pm

We’re seeing a video on them

Harry McCracken September 12, 20122:34 pm

No two ears are alike, Jony Ives says….

Harry McCracken September 12, 20122:35 pm

They scanned ears to find the right shape. Its defined by the geometry of your ears. But they don’t seal like an in-ear headphone.

Harry McCracken September 12, 20122:35 pm

Sorry, Jony IVE.

Doug Aamoth September 12, 20122:35 pm

Harry McCracken September 12, 20122:36 pm

Sound is so important to Apple products they wanted to make the best possible headphone.

Doug Aamoth September 12, 20122:36 pm

Harry McCracken September 12, 20122:36 pm

Available standalone today, they come with the Touch, Nano and iPhone 5.

Harry McCracken September 12, 20122:37 pm

Joz is recapping the iPod news.

Doug Aamoth September 12, 20122:37 pm

Harry McCracken September 12, 20122:38 pm

Shuffle is $49, 16GB Nano is $149, old Touch is $199 and $249 (16GB and 32GB), new Touch is $299 for 32GB and 64GB for $399. New models next month No mention of iPod Classic.

Harry McCracken September 12, 20122:38 pm

Product Red models of the new iPods.

Harry McCracken September 12, 20122:39 pm

Tim Cook is back with an iPod ad.

Harry McCracken September 12, 20122:39 pm

A short, loud iPod ad.

Doug Aamoth September 12, 20122:39 pm

Harry McCracken September 12, 20122:40 pm

Tim says Apple is excited about the products, which he’s reviewing.

Harry McCracken September 12, 20122:41 pm

Every product is an incredible industry-leading innovation by itself, but how they work together is the big deal.

Doug Aamoth September 12, 20122:41 pm

Harry McCracken September 12, 20122:41 pm

“Apple had never been stronger” because of the dedication and creativity of its employees around the world…they’re doing the best work of their lives. Products make a real difference for people.

Harry McCracken September 12, 20122:42 pm

Sounds like we’re about to get a musical guest.

Harry McCracken September 12, 20122:42 pm

A popular respected Grammy-winning band…they sell out arenas around the globe…

Harry McCracken September 12, 20122:42 pm

Foo Fighters.

Doug Aamoth September 12, 20122:43 pm

Harry McCracken September 12, 20122:43 pm

They’re singing and playing instruments.

Harry McCracken September 12, 20122:43 pm

As you probably already guessed.

Doug Aamoth September 12, 20122:44 pm

Harry McCracken September 12, 20122:44 pm

Good listening, but tough to liveblog.

Harry McCracken September 12, 20122:45 pm

Foo is being fought here, big time.

Harry McCracken September 12, 20122:46 pm

Interesting swirling light effect.

Doug Aamoth September 12, 20122:46 pm

No friendly foo, obviously.

Harry McCracken September 12, 20122:46 pm

This is the first musical act Apple has had in awhile, I think.

Doug Aamoth September 12, 20122:46 pm

Harry McCracken September 12, 20122:46 pm

Foo never stood a chance.

Harry McCracken September 12, 20122:47 pm

Applause…cheers…another song…

Harry McCracken September 12, 20122:47 pm

“One of the great things about being here is getting to meet all these incredible people who are shaping our future…” Little Richard, Tom Petty and Jimmy Paige are being namechecked.

Harry McCracken September 12, 20122:47 pm

(I don’t think he’s saying Little Richard is AT THIS EVENT.)

Doug Aamoth September 12, 20122:48 pm

They’ve clearly subdued the foo, yet they still continue to fight said foo.

Harry McCracken September 12, 20122:48 pm

Dedicating a song to all those people.

Harry McCracken September 12, 20122:49 pm

Someone in the audience (journalist?) just left. Not a music fan, I guess, or maybe his meter is running out.

Harry McCracken September 12, 20122:49 pm

“There goes my hero…”

Doug Aamoth September 12, 20122:50 pm

Harry McCracken September 12, 20122:50 pm

I’m scanning the audience for Windows PCs in use, not seeing any.

Harry McCracken September 12, 20122:50 pm

That’s one TALL phone, people.

Doug Aamoth September 12, 20122:50 pm

There’s the Hero Shot, speaking of…

Harry McCracken September 12, 20122:50 pm

It wears a 4L case.

Harry McCracken September 12, 20122:51 pm

If it weren’t for Apple events, I’d know even less about contemporary pop music than I do (but I’m enjoying this)

Doug Aamoth September 12, 20122:52 pm

Harry McCracken September 12, 20122:52 pm

Another song…

Harry McCracken September 12, 20122:52 pm

“It’s called Walk”

Harry McCracken September 12, 20122:52 pm

“It’s called Walk”

Harry McCracken September 12, 20122:53 pm

Sorry for the repetition, repetition

Doug Aamoth September 12, 20122:53 pm

Doug Aamoth September 12, 20122:54 pm

Any surprises today, Harry, based on what you saw?

Harry McCracken September 12, 20122:54 pm

I wonder if the band gets free iPhones?

Harry McCracken September 12, 20122:54 pm

And who at Apple chooses them?

Doug Aamoth September 12, 20122:54 pm

Aside from the massive amounts of foo fighting, of course…

Harry McCracken September 12, 20122:55 pm

At the last Apple Macworld keynote they had Tony Bennett singing “The Best is Yet to Come,” which seemed like a message.

Harry McCracken September 12, 20122:55 pm

Most of this stuff was known. It’s cool to see the iPod Touch get so much better.

Harry McCracken September 12, 20122:55 pm

As usual, it’s hard to judge the new iPhone based on specs, photos, features.

Harry McCracken September 12, 20122:55 pm

It’s how it all comes together in use.

Harry McCracken September 12, 20122:56 pm

The iPod Nano keeps lurching back and forth.

Harry McCracken September 12, 20122:56 pm

It’s big! It’s small! It has lots of features! It has almost no features!

Harry McCracken September 12, 20122:56 pm

And the Foo Fighters are done.

Harry McCracken September 12, 20122:57 pm

Tim Cook is applauding.

Doug Aamoth September 12, 20122:57 pm

Doug Aamoth September 12, 20122:57 pm

there’s a shot of the aluminum backside

Harry McCracken September 12, 20122:57 pm

Tim is thanking us…there’s a hands-on area…thanks for coming.

Doug Aamoth September 12, 20122:57 pm

Harry McCracken September 12, 20122:58 pm

And thank YOU everyone out there who came here–there were TONS of you for this one.

Harry McCracken September 12, 20122:58 pm

More thoughts to come!

Doug Aamoth September 12, 20122:58 pm

Yes, thanks everyone!