“Ballsy.”
— The one-word sentence used by Gizmodo in reference to the iPad Mini's $329 starting price. Amazon is prominently displaying the quote on its main page to promote its own tablet, the Kindle Fire HD.

If you’ve long-awaited the day when a major retailer would have the word “ballsy” prominently displayed on the main page of its website, today is that day.

Amazon.com Screenshot / Doug Aamoth
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