Technologizer

Google’s Attack on Apple Is Good News for Apple

Good Google apps for Apple's devices should make everybody happy

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Over at Business Insider, Nicholas Carlson has written about something he calls Google’s “worm strategy”:

Over the past six months, Google has begun to systematically replace core, Apple-made iOS apps with Google-made iOS apps.

  • In July, Google launched Chrome for iPhone — a Safari replacement.
  • Then in October came Google Search — which included a voice search feature to compete with Siri.
  • In December, Google launched Google Maps to replace Apple Maps, and a much improved Gmail to replace Apple’s core Mail app.
  • It also put out a new YouTube app to replace the one that Apple removed during its last iOS upgrade.

Carlson says that the trend doesn’t make Apple executives very happy and notes that it allows Google to funnel users of iOS gadgets to Google Search, where it can make money by showing them ads.

I’m sure nobody at Apple is thrilled by the fact that the glitches with the company’s new Maps application opened up an opportunity for Google to lure iOS users to its new Google Maps app. But overall, Google releasing excellent iOS apps isn’t a problem for Apple. Actually, it’s a happy development that should boost Apple’s bottom line.

As a moneymaking machine, Apple is mostly a hardware merchant. It sells phones and tablets and computers at handsome profit margins; any revenue it makes later from apps, services, advertising or other means is gravy.

A wealth of good Google apps on iOS provides consumers with yet another reason to buy Apple hardware. It also reduces what would otherwise be a strategic advantage for phones based on Google’s Android operating system. All in all, it’s good for Google, it’s good for Apple — and it’s most definitely good for those of us who like both Apple devices and Google services.

30 comments
aurvay
aurvay

"As a moneymaking machine, Apple is mostly a hardware merchant. It sells phones and tablets and computers at handsome profit margins; any revenue it makes later from apps, services, advertising or other means is gravy."

Really?
This is the most ridiculous piece of statement that displays the utmost ignorance that can ever be heard from a tech editor. 
Hello, Apple makes *most* of its profits from AppStore AND iTunes!

EnigmaticFlare
EnigmaticFlare

Google makes more money from iOS than Android, let's not forget that Google is the default search engine on Safari and iPhone owners browse more than Android owners.

It is not in their interest to swap people from Android.  It is in their interest to have another platform (Android), so that they can set the search engine to Google and get the advertising revenue from the people that don't want or can't afford an iPhone.

KenLeebow
KenLeebow

I switched from iPhone to Samsung Galaxy 3 and haven't looked back. Google on the Samsung is amazing and keeps getting better. Of course, they know everything about you, but that's another story.

pdxuser
pdxuser

Note that there don't seem to be any Android users pining for Safari and Quicktime.

GlennMillam
GlennMillam

So, what is Google earning off of Android anyway? Wasn't the point of things like Android, Chrome and Chrome OS was to make sure that Google always had access to consumers for search? Of course they want the iOS market too. Its huge, and people like to web browse on iPhones and iPads more than they do on Android devices, from what I have been able to determine.

This is a win-win, for now, but Apple knows that once a competitor puts a layer between you and your customer, they have taken your customer, and you can be replaced. Don't expect Apple to take this lightly. Hopefully the response will come via innovation, not litigation.

CommentRiz
CommentRiz

The articale is a bit naive to say the least, if Apple had been happy with Google instead of its own apps on the i-devices, the whole AppleMaps fiasco would've never come about. Why would Apple want to line Google's pockets - a company the late Mr Jobs was planning to go thermonuclear on?. 

HotelQuebec
HotelQuebec

Apple maps screw up gave Google an opportunity to show how lousy Apple's ecosystem is. With so many Google core apps and services now running on iPhones and iPads Apple ought to just dump iOS in favor of Android.

txcrude
txcrude

I have been thinking the same. I like having all (most) the Google apps available on my iPhone and iPad. I just wish they would provide/allow even tighter integration with IOS but Apple will not allow that.

Example: clicking on a link in Mail will open up Chrome and not Safari.

David_in_Houston
David_in_Houston

Apple doesn't have a search engine. So I'm not sure how they were making money with ads tied to searches. Safari on iOS uses Google, Bing or Yahoo to do searches. I also think for 99% of the public, Apple Maps works perfectly. It's also integrated into the OS to work with Siri, unlike Google search.

aelfwyne
aelfwyne

The problem for Apple is that when the better apps are made available on their hardware, people will tend to use the Apple apps less. Which means the hardware has to work harder to stand on its own. Currently, even if you like a competitor's hardware, once you're bought in to the Apple software, you're stuck if you want to leave. Take that away and people would have no reason not to switch the moment a competitor offered more attractive hardware at a better price. 

funkbarton
funkbarton

Well, I think at least for Google Maps Apple got exactly what it wanted. I don't think that Apple wanted to get into the map game, but Google was refusing to update their maps on iOS and giving more features to Android. So, Apple made their own map app and what happened?  Google did exactly what Apple wanted them to do in the first place and updated the Google Maps in iOS. Winner?  Both Google and Apple. And I read that people say Apple is a monopoly?  Really?  Android has a 75% market share. Nokia and MS and Blackberry are still significant competitors. This is not at all a monopoly situation. And you think that Android is  Open Source?  Just wait until the Android that they give other companies is left to rot while the Goggle Motorola division comes out with the newest and most featured Android that is not open to other companies. These other Android users are going to find themselves stuck in a hard place when that happens and they haven't been developing their own OS. Heck, even Nokia is still toying with Symbian to make sure they are not let to the mercy of Microsoft. 

GregoryBillings
GregoryBillings

"But overall, Google releasing excellent iOS apps doesn’t isn’t a problem for Apple. Actually, it’s a happy development which should boost Apple’s bottom line."

Just FYI


GaryRMcCray
GaryRMcCray

God! Giant monopoly doesn't like new guys getting a piece of the action.

What a surprise!

IrvRisch
IrvRisch

It's not Google and Android  vs. Apple and IOS, it's Open Source vs Proprietary.

arslan.arsal10
arslan.arsal10

I am sure there will be a time come that google will replace everything and now the battle is ON between Apple and Google. Best of luck Google and keep it up.

Ajedi32
Ajedi32

I'd hardly consider that an "attack". A lot of people use iOS devices, so obviously Google is going to build applications for those users. They're not going to neglect millions of users just because they use a competing hardware platform.

scramjet
scramjet

Yah, but - once a user is using google apps for everything - email, browsing, search, navigation, videos, chatting, social networking - there's no barrier to switching to a cheaper, faster android phone next time they're due for an upgrade. Apple needs to have users use Apple apps to keep them locked in to the hardware platform. Apple does not have a competitive hardware product for running Google applications. The statement that Apple is a "hardware merchant" reveals a complete lack of understanding of the situation.

IrvRisch
IrvRisch

Talking about apple "It sells phones and tablets and computers at handsome profit margins..." This is why I don't own or use Apple products. They are all over priced. Yes I have an Android tablet and I use Google Apps, and I save Many $$$$$.

pdxuser
pdxuser

If what people like most about their phone is the Google apps, they're Google fans. That's not good for Apple's long-term prospects.

Android5.0
Android5.0

Just another sheep following the herd with a pointless article about Apple products. Fanboy zippinglou is included ladies and gentlemen 

zippinglou
zippinglou

Yes, the best of both worlds for iPhone owners. The best OS and the best apps. BTW, friends tell me the Google apps are running better on the iOS than on the Android OS! 

bigmess84
bigmess84

@scramjet believe me, a much cheaper phone is still gonna be made with crappier materials, if nothing else. 

Hello
Hello

@zippinglou I switched from iOS to Android and I will never go back. Android is better by far.

Seanmyr
Seanmyr

@AndreaWinnes @CommentRiz But the doesn't really make sense.  If Google wants more people using their services/devices, the best thing to do would have been to advertise just how bad the Apple maps app is and then advertise how good the google maps app is over on Android.  I don't believe for one minute that Apple essentially fubbed their maps app just so that Google would produce a full fledged maps app for iOS devices.  That's basically what you're saying.

DanMan'99
DanMan'99

@AdamChew1 @Hello @zippinglou  

You've spoken like an Android hater (which you most likely are). But here's a question I'd like to pose to you: In five years time, there is a good chance Apple will lose much of there fanbase. You see, Steve Jobs had archived plans and everything for new devices that will last a couple of years. But, Tim Cook stated that after those ran dry, they would go towards a much more complicated, tech-nerd look and approach to software and appearance. Jobs actually designed how a computer and software looked, then left it to the designers to put what they could in. It was all about appearance. Heck, he even put a handle on top of a version of the mac! With the appearance factor terminated, that would be very dishonoring to Jobs' legacy, and will most likely lose much of their fanbase. I'd love to see today's 20-something Apple fanatics as parents telling their grand kids about ancient Apple, while the kids are oblivious and playing whatever Angy Birds game their is on their Samsung Galaxy S-12 or whatever it will be.