Apple to Sell 128GB iPad Starting Next Tuesday

Starting Tuesday, February 5, Apple's latest-generation full-size iPad will be available with 128 gigabytes of storage.

  • Share
  • Read Later
Apple

Starting Tuesday, February 5, Apple’s latest-generation full-size iPad will be available with 128 gigabytes of storage. Current models are available in 16-, 32- and 64-gigabyte flavors with prices beginning at $499, $599 and $699, respectively.

The 128-gigabyte version will start at $799 for the Wi-Fi-only model, while the model featuring either an AT&T or Verizon 4G LTE cellular connection will run $929.

As a refresher, Apple’s iPad pricing structure is as follows:

iPad with just Wi-Fi: $499, $599, $699 or $799 for 16, 32, 64 or 128 gigabytes, respectively.

iPad with Wi-Fi + Verizon/AT&T: $629, $729, $829 or $929 for 16, 32, 64 or 128 gigabytes, respectively.

As you can see, each model costs $100 more and doubles the storage of the one before it; models with cellular connections cost $130 more than the Wi-Fi-only models with comparable storage. Aside from increasing storage, however, there are no additional performance gains for spending an extra $100 on the next-highest model.

Apple Increases iPad with Retina Display to 128GB [Apple.com]

3 comments
mrbomb13
mrbomb13

Well, we've finally reached the point where tablets have as much GBs as some computers.

From a consumer standpoint, I cannot wait until the price drops to a more reasonable level ($799 is a bit steep).  Additionally, I cannot wait for the 250 GB, 500 GB, 1 TB, 2 TB versions in the next 1-3 years (it's truly amazing that technology advances so fast).  

From a business standpoint, I commend Apple for managing to make its tablet offering more attractive.  In the short-run (years 2013-2015), this will allow the iPad line to remain relevant.  However, that 'congratulations' is tempered by a realization that Apple must further innovate and differentiate its brand.  In today's world, first-mover advantages are short-lived in fast-cycle markets.  "Product substitutes" (from Samsung, IBM, Microsoft, etc.) will surely debut competitive tablet offerings with comparative GBs by year 2014.  That sentiment is substantiated by 1) Apple's earnings falling for the first time in a decade, and 2) the increased volatility in Apple's stock price.

In a nutshell, all the best to Apple, but be watchful of the competition...