Apple Lops $200 Off 13-inch Retina MacBook Pro Line, Upgrades Other MacBooks

Announced in October, Apple's 13-inch Retina MacBook Pro carried a starting price of $1,700. Apple has now cut that to $1,500 and upgraded other MacBook models as well.

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Announced in October, Apple’s 13-inch Retina MacBook Pro carried a starting price of $1,700. Apple has now cut that to $1,500. The high-end model now costs $1,700 and includes a faster processor. The 15-inch Retina MacBook Pro models, announced in June, have gotten processor upgrades as well, but no price cuts. The price of the high-end 13-inch MacBook Air has been lowered to $1,400, too.

Per Apple:

The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory. Apple today also announced that the 13-inch MacBook Air with 256GB of flash has a new lower price of $1,399.

Apple Updates Processors & Prices of MacBook Pro with Retina Display [Apple.com]

3 comments
webandother
webandother

Apple seems to be trying not to exclude itself from the market. They know they need to lower their proces to keep selling. 

lasenbro
lasenbro

It seems like Apple is trying to neutralize the strong demand for Surface Pro. But even with this discount, Surface Pro is a lot cheaper and capable of doing fantastic work. http://t.co/KTGux7Jw.