Google Retail Stores? Makes Sense.

Google might be planning to open standalone retail stores in the United States, where it can show off its Nexus phones and tablets, Chromebooks and other creations.

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Andrew Kelly / Reuters

The Google signage is seen at the company's headquarters in New York January 8, 2013.

Google might be planning to open standalone retail stores in the United States, where it can show off its Nexus phones and tablets, Chromebooks and other creations.

9to5Google’s Seth Weintraub cites an “extremely reliable source,” who claims the stores will open in major metropolitan areas in time for the holidays:

The mission of the stores is to get new Google Nexus, Chrome, and especially upcoming products into the hands of prospective customers. Google feels right now that many potential customers need to get hands-on experience with its products before they are willing to purchase. Google competitors Apple and Microsoft both have retail outlets where customers can try before they buy.

Weintraub says Google came up with the idea while planning Project Glass, as the company reportedly wants to have a venue where it can show off its high-tech glasses, along with other futuristic projects such as driverless cars.

But in the short term, at least, I imagine this is more about Google’s Nexus-branded Android devices than anything else. Most wireless carriers don’t sell Google’s latest phone, the Nexus 4, so there’s really nowhere people can go to learn about the benefits of buying an unlocked, stock Android handset, while also getting hands-on time. Nexus tablets could also use a place where they’re front and center, not just lined up next to countless other slates. If Google wants the Nexus brand to go mainstream, retail stores seem like a logical step.

That said, the far-out stuff like Project Glass and self-driving cars would help get people in the door.

5 comments
Tino
Tino

i think its a good idea - nice way to strengthen the brand and also allow people to go in and try out the goods / take in products with any issues! its nice to have real shops for some things :P

luscusrex
luscusrex

Not if they do not stand behind their equipment. I purchased a Samsung Nexus and 6 month latter it would not take a charge, when I called Google for the 1 year warranty, they pawned me off to Samsung, and Samsung told me  "send it in we will       take a look at it and in 5 to 7 days we will tell you IF WE WILL WARRANTY IT!!!!!!!!!!!" 

That is ridiculous and all though I went up as far as the Samsung Presidents office (That is what the email said president@samsung.com), they said that the most they could do for me was to expedite the "checking process" but that they would not send a replacement and that I would be with out a phone for the "Checking"duration, I contacted Google and they just said "Sorry you are having problems with Samsung" WTF  I bought the phone in the Google store and they do not stand by their equipment?

Unacceptable


easyweblinx
easyweblinx

microsoft is opening stores aswell, so why not........