GE’s “Brilliant Brew” truck promised two things: robotic baristas and the ability to turn a photo of you “into a custom latte complete with your picture etched in foam.”
The company delivered on the robotic barista promise, but the whole face-to-foam thing apparently left a bit to be desired. Natt Garun of Digital Trends quipped, “I never thought I’d be vain enough to say this about myself, but I think I look better in person. At least the coffee version of myself tasted pretty darn good.”
GE’s Brilliant Brew Truck Brings Hi-Tech Coffee to SXSW [SXSW.com]