Sign of Change at Yahoo: The Fantasy Football App No Longer Stinks

New design and added features are long overdue.

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Yahoo’s been making a lot of big moves under CEO Marissa Mayer, from the acquisition of Tumblr to the revamping of Flickr. But none of the company’s recent efforts have re-instilled my faith in the company quite like the new Fantasy Football app.

To me, the old Fantasy Football app–not Flickr as some have posited–epitomized everything wrong with Yahoo. It was ugly, buggy and slow. It lacked features that had become commonplace in competing apps, such as live drafting and push notifications. And you couldn’t even depend on it; last November, a service outage just before kickoff left countless players stranded, unable to adjust their lineups or keep track of scores. Using the app was always a dreadful experience.

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Yahoo

But here we are in 2013, and Yahoo’s Fantasy Football app is new and improved on iOS and Android. It looks completely different, trading its tacky turf-and-goalposts motif for a much cleaner design. Navigation seems much smoother overall, especially on the iPad, where you can browse through players in a card-like view. (In a blog post, Yahoo’s Ron Belmarch said the company pulled together a new team to work on the app, including a couple of recently-acquired startups.)

It’s not just window dressing, either; Yahoo has added support for live drafts in its apps, and promises to add push notifications soon. Last year, Yahoo finally added support for trades and waiver pickups, so combined with the new features and design, it seems like the app is finally able to compete with ESPN and other services. I’m actually looking forward to using it.

Perhaps I shouldn’t read into this too much, but Fantasy Football should never have been neglected by Yahoo. The company has talked about how “engaging” it is–in other words, people are obsessed with it–yet it had a reputation for being the worst Fantasy Football service of them all. The new app is a sign that company is getting its priorities in order.

4 comments
covvb0y
covvb0y

If only they hadn't tampered with the classic myyahoo home page. What was neat and orderly and professional looking, that one showed your fantasy teams and leagues on the front page has now become something that looks like it was designed by someone from aol. It's bad enough that I am currently searching for s more professional looking home page, even though I have always used yahoo. It's like they say, if it ain't broke, don't try and fix it.

david.r.martin2
david.r.martin2

And of course the app isn't working on game day. Nice going again, Yahoo. Remember when their site went down an hour before game time and didn't come back until after the afternoon games started? The app and the site absolutely must work what, 30 days a year and they can't manage that?

Denesius
Denesius

Wow!! Fantasy football app on Yahoo is now working. Time to run out and buy more stock in the company. Anyone out there smart enough to know the definition of relevant correlation? 

EnderWiggum
EnderWiggum

App was fine before, it's fine now.  Yahoo is still likely to continue to whither away.