Yahoo Tops Google in the U.S. for the First Time Since May, 2011

July found Yahoo edging Google out: roughly 196.5 million uniques for Yahoo versus roughly 192.2 million uniques for Google.

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Over at Marketing Land, Greg Sterling riffs on comScore’s Top 50 U.S. Web Properties report, which pulls in unique-visitor numbers for July.

Google’s been at the top of the heap since mid-2011, but July found Yahoo edging Google out: roughly 196.5 million uniques for Yahoo versus roughly 192.2 million uniques for Google.

Yahoo’s recent acquisition of Tumblr didn’t affect the numbers, either, as comScore told Sterling, continuing, “Seems there are other factors at play, and given how close Yahoo Sites and Google have been in recent months it can likely just be normal seasonal/month-to-month fluctuations.”

Yahoo #1 Web Property Again In US, First Time Since Early 2008 [Updated with comScore Statement] [Marketing Land]

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11 comments
TRSkull
TRSkull

@TIME Quietly running in the background does payoff every once in awhile.

RickBennett
RickBennett

I won't quote Mark Twain about using statistics, but the thought that Yahoo! is in the same universe as Google is downright laughable. Shut down Google and watch a 40% drop in Internet traffic worldwide. Shut down Yahoo! and…yawn!

DanBruce
DanBruce

@RickBennett Agree. On my website, the stats show that 90% of my search-engine referred visitors come from Google, 7% from Bing, and 3% from the others.