Despite plenty of Apple-related hoopla yesterday (see here, here, here and here), products that didn’t begin with “iPhone” found themselves shadowed from the limelight. That’s not hugely surprising given the scope of Apple’s media event, and if history is any indication, we may see another Apple event sometime next month that focuses on non-iPhone products ahead of the holiday shopping season.
Owners of Apple’s TV box may see something of an update next week, however. All Things D’s Peter Kafka reports that the Apple TV software “is scheduled for an internal overhaul on Sept. 18,” noting further that September 18 is the same day Apple’s overhauled iOS 7 software will be available for download by iPhone, iPad and iPod Touch owners.
While there’s not a whole lot of information to go by, Kafka contends that one of the new features to come to Apple TV will be the ability to play iTunes content that you own on someone else’s Apple TV box without downloading the content to your device first.
The key part is that they will be able to tell an Apple TV box they don’t own to stream the media they do own, directly from the cloud. That’s a change from the current system, which requires users to download stuff to their iPhones and iPads and fling it to the TV from there. It also echoes the way Google’s new Chromecast device works.
This information comes only from “people familiar with the company’s plans,” so take it with a grain of salt for now, just to be on the safe side. We’ll know more for sure next Wednesday.
Apple TV Software Refresh Coming September 18 [All Things D]