iOS 7 Release Time

The short answer is that there's no official time, but – BUT! – Apple seems to like to do things at around 1pm Eastern, 10am Pacific.

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A 3D cutout view of iOS 7's layered structure.

We’ve fielded several questions about when Apple’s new mobile software, iOS 7, will be available for download today. And it’s been one of the top searches on Google lately. I am in the business of fielding questions and driving pageviews, so here we are.

The short answer is that there’s no official time, but – BUT! – Apple seems to like to do things at around 1pm Eastern, 10am Pacific. That’s when most of its events are held and that’s when previous versions of iOS have generally started to become available.

Whatever the case, it wouldn’t be shocking to a) not have an update notification on your phone right at 1pm and b) for Apple’s download servers to slow to a crawl for most of this afternoon. Again, neither of these things are guaranteed, but that’s what’s happened in the past.

If you feel the urge to download iOS 7 as soon as humanly possible, repeatedly checking your device for updates or repeatedly checking the iTunes software on your computer for updates would be a fine activity today. You just don’t need to engage in that activity for another few hours or so.

If you’re able to exercise a little patience, however, I’d suggest waiting until later tonight or even tomorrow. Some people – and this is going to sound crazy – even wait weeks for the first minor iOS 7 update to roll out, which generally addresses various glitches and bugs people experience with the initial installation.

While you’re waiting, it might not be a bad idea to back up your iPhone this morning just in case things go off the rails. PCMag has a pretty thorough iOS updating guide here.

MORE: Review: Apple’s iPhone 5s, iPhone 5c and iOS 7

1003 comments
lbigfoot
lbigfoot

This is a very bad OS for iPhones less than 4S. Many people I know are complaining about it. Every time I speak to Apple, they say they know of no issues. Unbelievable, I give them the same list every time and not all of it is the fact that it is SLOW!

hnkn.lvr
hnkn.lvr

You guys don't waste your time, go and install it directly with iTunes, I should have done this three hours ago but I finally could do it with iTunes and it's working perfectly fine, both iPhone and iPhone. It's such a great update!

CarlosVarela
CarlosVarela

I got mine after an hour so far is great!!!

deexboy
deexboy

I'm IN biotches! Catch you on the flip side! "oooh pretty light"

deexboy
deexboy

OK, where is the after party? Mine is taking longer in between "try again". Maybe I will be next soon! SOOON!

Dannyio
Dannyio

finally both my iphone and ipad fully updated to ios7 :p

eRiqLuvZappLe
eRiqLuvZappLe

Hey guys! I got through. Good luck to the rest of you. 

SidneyPhillips
SidneyPhillips

I downloaded and installed the software fine on my iphone5 but I can't activate it either through the phone itself or through itunes! Can't believe AT&T and Apple didn't beef up their servers' capacity knowing that a 100 million people would be updating on this day. Now my phone is a nice looking brick. I keep trying to activate every 5 minutes for the last 3 hours and no luck. Anyone else having this problem?

abijo84
abijo84

Ohio is up! And I'm out! :)

DaphinyNyishaChavis
DaphinyNyishaChavis

wait 6 min at a time!! i did that 10x it finally worked!!! promise its now activated..but still have to hook up to itunes

deexboy
deexboy

I think I am starting to wear out the retina display in the "Try Again" part. I think I'll flip it upside down to get even wear.

deexboy
deexboy

Oh come on, I am starting to sweat here! I have tons of kitten images that need to be uploaded to instagram! Someone sell me thier megahertz! I got $$ in PayPal!

apple
apple

 For those that are able to activate, you're welcome. For those unable to activate, wait a couple hours to a year.

Best Regards

-Tim Cook

abijo84
abijo84

where are you all located? I cannot get mine to go through in Ohio. Over Wi-Fi or iTunes back up :(

deexboy
deexboy

Hey who wants to sell me their turn in the Apple activatio line?! I pay top dollar $$$$$$

SindyAhh
SindyAhh

There are over 600 million apple devices. At least a third of them are able to be updated to IOS7. Having 200 million people trying to update and register their devices is putting a strain on their servers. Chill out everyone, just try downloading and registering your device tonight or over the next couple of days. That way you won't be waiting and waiting. ;)

JeffLeadbeater
JeffLeadbeater

mine just went through.  Took about 15 min of retrys

MaitreyBhalodia
MaitreyBhalodia

i m stuck could nt able to reach server wt to do...stucked on Hello screen

burkeytaf21
burkeytaf21

how do u get back to old software from being stuck on hello screen 

SidneyPhillips
SidneyPhillips

Haha. FML. As soon as I typed this I got through! Good luck to everyone else.

deexboy
deexboy

@SidneyPhillips Welcome to the party. Open bar on the left, free "I survived the ios7 crisis" T-shirts on the right. Keep hand in vehicle at all times and enjoy your ride!

Gabylana
Gabylana

@JeffLeadbeater My iPad was done in 20 minutes. My iPhone took longer but now up and running! Love it!

pentzien
pentzien

@JeffLeadbeater No mine keeps coming up with an error message before it will finish downloading. 

eRiqLuvZappLe
eRiqLuvZappLe

@abijo84 Just keep clicking like the other guys did. It's aggravating but that's the least we can do.

Gabylana
Gabylana

@abijo84 I am in FL. Just do a hard reset of your phone (top and middle buttons pressed for 8 sec until it restarts) and try again.

pentzien
pentzien

@abijo84 I am in Ohio and mine just worked after 20 mins of trying 


Gabylana
Gabylana

@SindyAhh Agreed! It is working!!! Server connection successful! What did I do? Nothing, just waited a bit :)This is a sweet upgrade! Don't get frustrated guys...just wait a bit. Imagine you went to the movies. You can't used your phone at the movies right?