Pinterest announced a deal Friday with stock photo agency Getty Images that will allow it to identify which of the agency’s 80 million photos and illustrations are being used on the digital scrapbooking site. Users in turn will be able to see more information about the source of the photos, including the name of the photographer, when and where the photo was taken, and the key words used to describe it.
The partnership—Pinterest says it’s paying a fee—will draw on Getty’s massive amount of image data to do reverse image searches on the millions of photos pinned on Pinterest. The deal will also help ensure image owners will be credited and provide the sort of key words that could help the company connect users to the right advertisers, as TechCrunch reports.
The social network recently completed a $225 million fundraiser earlier this week that valued the company at $3.8 billion.