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	<title>Tech &#187; Ben Bajarin &#124; TIME.com</title>
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		<title>Tech &#187; Ben Bajarin &#124; TIME.com</title>
		<link>http://techland.time.com</link>
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		<title>Apple vs. Google vs. Microsoft: One Platform Will Not Rule Them All</title>
		<link>http://techland.time.com/2013/05/13/one-platform-will-not-rule-them-all/</link>
		<comments>http://techland.time.com/2013/05/13/one-platform-will-not-rule-them-all/#comments</comments>
		<pubDate>Mon, 13 May 2013 11:42:19 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=162618</guid>
		<description><![CDATA[There are narratives circling the technology industry that are wearing out their welcome. The primary one, and the one where I wish more intelligent voices would prevail, is the narrative that there can only be one winner in this industry. Namely that for Google’s ecosystem to win, Microsoft and Apple must fail. Or that for Microsoft’s ecosystem to win, Apple and Google need to lose. And of course for Apple to win, Google and Microsoft need to lose. Perhaps this narrative is best encapsulated in the latest Nokia Lumia smartphone TV ad, which showcases the apparent epic battle between iPhone and Android users. As funny as the commercial is, average consumers — the ones that make up the target market — really don&#8217;t care which phone you or I use. Last year I wrote a column on that very subject called &#8220;I Chose the iPhone, You Chose Android — So What?&#8221; As far as I can tell, these narratives are rooted in not only a limited view of the technology industry’s history, but also in a very shortsighted one. It seems as though since Microsoft’s Windows platform dominated much of computing for several decades, it must mean it&#8217;s inevitable that this domination repeat itself. It seems the expectation from many is that we are simply waiting to see which platform wins. More specifically, which platform will dominate computing market share the way Microsoft did in the past. Let me explain why this is not going to happen. Big Consumer Markets The reason I say the &#8220;one platform to rule them all&#8221; narrative is deeply flawed is that when Microsoft dominated computing, the market was very small from a global standpoint. The market for PCs back then was tiny compared with today&#8217;s market for smartphones, for example. Small markets favor fewer players that typically dominate the segment. The global consumer market for technology is massive. Massive global consumer markets can sustain many players, competing for segments of markets, and all making money. Look at how many automobile companies the global consumer market<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=162618&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Passers-by look in the window of a store selling personal computers in Times Square in Manhattan, on April 11, 2013.</media:title>
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		<title>What the PC Industry of Tomorrow Looks Like</title>
		<link>http://techland.time.com/2013/04/29/what-the-pc-industry-of-tomorrow-looks-like/</link>
		<comments>http://techland.time.com/2013/04/29/what-the-pc-industry-of-tomorrow-looks-like/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 14:00:51 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Tablets]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=161243</guid>
		<description><![CDATA[We are, without question, an industry in transition. The 500-lb. gorillas who once dominated the technology industry are undergoing major transitions and experiencing new types of growing pains. And for many, this is extremely painful. These titans will rise or fall based solely on their ability to manage this transition and these new types of growing pains. So what&#8217;s growing, exactly? Opportunity. From Business to Consumer For the past 30 years, the computing industry only appealed to a small group of people – namely the business community. Many companies such as Microsoft, IBM, Dell, HP, Intel, RIM and others got their start by creating products and solving problems for business users. What many of these companies are learning is that business users are as different from ordinary consumers as night and day. I specifically peg Apple’s turnaround to this observation. Apple has and always will be a consumer company, one that struggled until there was a true consumer market. Now Apple finds success where others have not, simply because the company has always had a vision of creating products for ordinary people. Apple had to wait more than two decades for its true market to emerge. Now, emerge it has and it is billions strong. A key point signaling this shift was the recent news about the PC’s decline in Q1 sales. Who usually bought PCs in bulk in the first half of the year? It wasn’t consumers. It was businesses. In years past, bulk purchases by enterprise and business buyers helped offset the lack of consumer spending for PCs in this buying cycle. With businesses shifting to BYOD, it’s doubtful the first half of the year will yield the volumes it once did. What we are witnessing in clamshell PC sales is not really massive declines. It is simply the new normal. The consumer market will dwarf the business-pro market by magnitudes. The PC industry of the past is not the PC industry of the future. The opportunity has shifted from business to consumer, and it is growing faster than many anticipated.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=161243&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>The iPad-Sized Nail in the PC&#8217;s Coffin</title>
		<link>http://techland.time.com/2013/04/15/the-ipad-sized-nail-in-the-pcs-coffin/</link>
		<comments>http://techland.time.com/2013/04/15/the-ipad-sized-nail-in-the-pcs-coffin/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 13:44:04 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Tablets]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[PCs]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=160141</guid>
		<description><![CDATA[There&#8217;s no question about it: the perils are deep and wide for companies whose primary business is making PCs. There are many layers to the problem and unfortunately, the perfect storm hit the PC sector and there will be collateral damage. The PC Is Only Mostly Dead It would be silly to argue that the PC is dead. Desktops and portable desktops (a.k.a. notebooks) will remain in the marketplace. The PC is not going away. However, something which has been critical for PC manufacturers to thrive is going away: value. The bottom line is that PCs have lost their value to the mass market. Even if the iPad had not been invented, I still believe the PC market would be in the same position it&#8217;s in today. Granted, the decline may not have been as steep, but I am convinced that growth would still be flat to slightly negative. In the minds of consumers, PCs have become like cars. People hold on to their PCs as long as possible and resist upgrading because they feel no pressing need. This doesn&#8217;t necessarily mean that they will never upgrade, just that they will wait as long as possible. This is the key point I want to get across because the lagging refresh cycles, which are now the norm, demonstrate that value has left the traditional PC segment. Is It Windows 8&#8242;s Fault? Many are blaming Windows 8, but I do not believe Microsoft&#8216;s latest operating system is the problem. However, it&#8217;s also not the solution. I believe in the premise of Windows 8 and its concept of merging mobility and touch-based user interfaces with powerful desktop computing. That being said, Windows 8 is a transition OS for Microsoft as the company truly looks to unify platforms. My guess is that unity will come with Windows 9; we will have to wait and see whether Microsoft has the answer that it and its partners desperately need. iPad Is the Culprit Realistically, the netbook is the real culprit. The netbook showed many consumers that<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=160141&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Hardware Company&#8217;s Dilemma</title>
		<link>http://techland.time.com/2013/04/01/the-hardware-companys-dilemma/</link>
		<comments>http://techland.time.com/2013/04/01/the-hardware-companys-dilemma/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 14:29:39 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Tablets]]></category>
		<category><![CDATA[hardware]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=159322</guid>
		<description><![CDATA[If you are a technology company not named Apple, then the answer to this question is vital to your future. The fact of the matter is that all technology companies (other than Apple) do not solely control their own future. Samsung, HP, Acer, Dell, Lenovo, LG, HTC, Nokia and the rest must rely on either Google or Microsoft to supply the operating systems for their smartphones, tablets, or PCs. So the answer to the question of whether to use Google&#8217;s or Microsoft&#8217;s software is as strategic as it gets. Making a wrong decision could mean the end of your company. Google Right now Google’s platforms are hot-ticket items. But they come with a price &#8212; or a lack of a price, for that matter. Google would prefer that all hardware that runs its software be virtually free. That may seem counter to the logic of Google releasing a $1300 Chromebook, but that is simply a strategy to take advantage of a particular market and get early adopters to pay Google for its own market research. It is actually quite brilliant. The long game for Google, however, is one where its services are running on every device, and getting there requires that the hardware be practically free. This is the world I firmly believe Google wants to see happen. As we study average selling prices of phones, the price deflation happens extremely fast with Android devices, and this is very telling. So if I am one of the aforementioned brands trying to make money in the hardware game, I should be mindful of betting my future on a company that would rather me not make any money on my hardware. Also, Google gets almost all of the ad revenue that comes by way of Android devices. In Samsung’s case, it gets 10% but the rest goes to Google. Who really makes money in this case? If you say Google, you are correct This is part of Google&#8217;s end game. How do others make money? Microsoft Microsoft, on the other hand, genuinely<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=159322&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Big Picture</primary_category><primary_category_link>http://techland.time.com/category/reviews-features/big-picture/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/11/bestbuytablets.jpg?w=240</featured_image>
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		<title>The Coming Merger of Google Chrome and Android</title>
		<link>http://techland.time.com/2013/03/18/the-coming-merger-of-google-chrome-and-android/</link>
		<comments>http://techland.time.com/2013/03/18/the-coming-merger-of-google-chrome-and-android/#comments</comments>
		<pubDate>Mon, 18 Mar 2013 12:00:39 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[chrome]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=158283</guid>
		<description><![CDATA[In August 2011, I outlined why I believed that Chrome was more important to Google than Android. At first blush, this sounds kind of crazy, but when you look at the bigger strategic picture it makes sense. With former Android head Andy Rubin relocating to work on other projects at Google, and Chrome head Sundar Pichai taking over Android, it means that the Android and Chrome teams are now under unified leadership. This, I believe, is the signal that Android and Chrome are on a path to merge. To understand the business side of things, it is important to remember that Google makes the vast majority of its revenue from search. Google&#8217;s web properties generated advertising revenues of $8.8 billion in Q4 2012 alone. Google doesn’t release exactly how much it makes from Android, but I don’t believe they make even close to $8 billion from it annually, let alone in one single quarter (as they do from web-based advertising). Android has been a relevant strategy to give hardware makers a chance to compete with Apple. But as we can see from various market developments, it appears the hardware vendors now either want to forego Android and minimize their dependence on Google, or create their own solutions entirely. I&#8217;m thus convinced that Android as we know it today will look very different &#8212; if it exists at all &#8212; five years from now. This is where Chrome and Chome based hardware comes in. Chrome Hardware Right now Chromebooks are still in their infancy. They&#8217;re rapidly developing and getting better with each generation, but I don’t believe they&#8217;re even close to Google&#8217;s bigger vision. The Chrome web app solution is getting more apps but not at a level or pace necessary to gain a critical mass relevant for the mass market. This is where Android and future Android app development will play a role. Google has a large global developer base for Android but not yet for Chrome web apps. Chrome is designed to run only apps developed for the web,<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=158283&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">A Google Android figurine sits on the welcome desk as employee McNeilly smiles at the new Google office in Toronto</media:title>
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		<title>Apple&#8217;s Reality Distortion Field Relocates to Wall Street</title>
		<link>http://techland.time.com/2013/03/04/apples-reality-distortion-field-relocates-to-wall-street/</link>
		<comments>http://techland.time.com/2013/03/04/apples-reality-distortion-field-relocates-to-wall-street/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 14:30:14 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Wall Street]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=157497</guid>
		<description><![CDATA[I’m baffled. As an industry observer and analyst who studies this industry and the companies within it, I am baffled by how Wall Street thinks about Apple. I do, however, have a theory. It’s called the reality distortion theory. The late Steve Jobs was said to have what was referred to as a reality distortion field, meaning that he sometimes had a view of things not always grounded in reality. My theory is that for the foreseeable future, there will always be a reality distortion field surrounding Apple. The only difference from then to now is that the so-called reality distortion field has moved outside out of Apple and now is alive and well with Wall Street analysts and the headline-seeking mainstream media. I study this industry for a living. I study markets, trends, the companies that comprise it, and the business strategies being employed. I see dysfunction and unhealthiness running rampant throughout the industry. I see once-dominating hardware and software companies now struggling to make money. I see those same companies struggling to differentiate their products amidst a growing sea of sameness. I see operators, MSOs, and other service providers all struggling to keep happy loyal customers and profit off them. From a business standpoint, a product strategy standpoint, and a market awareness standpoint, many companies face a gamut of problems. Then we come to Apple. Apple&#8217;s main problem is that it can’t make enough tablets and smartphones to meet demand. In the last quarter, Apple made more profit than anyone by a healthy margin. In fact, at last week&#8217;s shareholder meeting, Apple CEO Tim Cook stated that Apple’s revenue grew by about $48 billion dollars, which happens to be more revenue growth than Google, Microsoft, Dell, HP, RIM, and Nokia combined. Then a few days ago, Fortune released its list of most admired companies, as voted by executives and directors from corporate America, and Apple was number one in four major categories. Apple was voted by its peers in corporate America as the most admired company in the<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=157497&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">People walk in front of the 5th avenue Apple store on Jan. 14, 2013 in New York City.</media:title>
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		<title>From Innovation to Marketing: Understanding Technology Cycles</title>
		<link>http://techland.time.com/2013/02/19/from-innovation-to-marketing-understanding-technology-cycles/</link>
		<comments>http://techland.time.com/2013/02/19/from-innovation-to-marketing-understanding-technology-cycles/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 13:00:58 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=156770</guid>
		<description><![CDATA[It seems as though the past year I’ve heard a lot of early adopters &#8212; especially the tech media &#8212; complain about the lack of innovation coming from the tech industry. Now, we can define innovation in many different ways; ways in which even simple improvements can be innovative. But I think it&#8217;s important to point out that true limit-pushing, groundbreaking innovation is cyclical, not annual. We are coming off the reinvention of two primary technologies&#8217; categories: the smartphone and the tablet. Furthermore, we are in the midst of redefining what a personal computer is, does, and looks like. Of course, I believe innovation is still around the corner but I think there are some important market truths that need to be pointed out. Innovate, Then Communicate Innovations fail if they can not be marketed. Sometimes I think the importance of effective marketing is taken for granted. I think many industry observers simply assume that when something innovative is released that everyone will magically understand it right away. The truth is that even the simplest innovations need effective marketing if they are to be embraced by the mass market. This is the cycle we currently find ourselves in. This is why it actually becomes much easier to discern the winners and losers by judging not just the products, but also the marketing. Great products have the potential to fail to gain mind share by the mass market thanks to poor marketing, while at the same time, bad products do not get embraced by the mass market even with great marketing. Great products require great marketing. There is also the danger of over-innovating during a market’s maturity process. When this happens, a company tries to add too many bells and whistles to a product and runs the risk of it being too much for the market to handle. The market doesn’t grasp the value of all the new features, or perhaps it just isn’t ready. Marketing Matters in Mature Markets Perhaps the most fundamental reason we&#8217;re in the current marketing-driven cycle<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=156770&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">benbajarin</media:title>
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		<title>How the Tablet Came to Disrupt the PC Industry</title>
		<link>http://techland.time.com/2013/02/04/how-the-tablet-came-to-disrupt-the-pc-industry/</link>
		<comments>http://techland.time.com/2013/02/04/how-the-tablet-came-to-disrupt-the-pc-industry/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 13:00:27 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Tablets]]></category>
		<category><![CDATA[ipad]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=156014</guid>
		<description><![CDATA[Personally, I believe change is good. If I look at the history of the computing industry, I can point to countless changes and paradigm shifts that led us to where we are today. However, most of the change we can point to have been more evolutionary than revolutionary. Most of the change we&#8217;ve seen hasn&#8217;t been disruptive—until now. The PC industry is observing one of the most significant times of change it has ever seen. If I am being entirely honest with myself, I do not believe every company will survive this disruption, or at least continue in their current form. The State of the PC Industry For years, the PC industry, which we would classify to include desktop and notebook sales at a worldwide level, was growing. It was growing anywhere from 5-12% percent annually over the last 5 years, and in its early days it grew over 30% each year. I think many believed that someday every person on the planet would own one of these types of computers. For a point of reference, the PC industry was sustaining growth and for a brief time sold between 380  million and 400 million units worldwide for a couple of years. A good chunk of this was thanks to netbooks &#8212; low cost, highly portable computers. At one point in time, netbooks hit just over 30 million in unit sales. For most companies in the PC industry, things were good. Then the iPad happened. For the past two years, the emergence of the iPad has caused PC industry growth to slow and even decline. Last year, sales of desktops and notebooks were off between 5-7% depending whose numbers you look at. But perhaps the most telling was the 4th quarter, which traditionally is a strong quarter for PCs. Holiday 2012 PC sales were off over 10% worldwide according to our estimates. The story is not better for 2013, as our firm and many other analyst firms predict the PC industry to be in negative numbers again. To be honest, I<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=156014&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Microsoft tablet PC Surface is shown at the launch event of Windows 8 operating system in New York</media:title>
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		<title>The Internet of Things: Hardware with a Side of Software</title>
		<link>http://techland.time.com/2013/01/21/the-internet-of-things-hardware-with-a-side-of-software/</link>
		<comments>http://techland.time.com/2013/01/21/the-internet-of-things-hardware-with-a-side-of-software/#comments</comments>
		<pubDate>Mon, 21 Jan 2013 13:00:36 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[the internet of things]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=155361</guid>
		<description><![CDATA[Despite some people loathing CES, I actually happened to enjoy the show this year. I go to CES mostly to meet with our clients, gather data and market intelligence, and search for trends. CES always includes hidden gems; you simply have to know where to look. Two things stood out to me as major themes at CES this year. The Internet of Things on Display We have talked about the concept of the Internet of Things for several years now. The Internet of Things is the idea that the vast majority of our electronics will be connected to the Internet and/or other nearby devices. A refrigerator, for example, may have a touch screen on the door and be connected to the Internet, allowing you to remotely access information — things like inventory, temperature, whether or not you have what you need to make a certain recipe. Another example is the Nest thermostat, which is a connected thermostat that allows you to remotely manage your thermostat from your smartphone, tablet or PC. The high-level view of the Internet of Things is a world where nearly every electronic device we own will be connected to something. In years past, this idea was just an idea &#8212; something we said was coming. This year, however, was the first year when I could actually say the Internet of Things was on display. I saw examples of nearly every type of electronics device &#8212; from coffee makers, ovens, fridges, cars, clocks, stereos, exercise equipment, and my personal favorite: an LED lightbulb with a wireless speaker built in. All of these devices were connected to the Internet and allowed you to interact with them, store data, access data and more. This was the first year I could see the Internet of Things becoming reality, and it is very exciting for us industry observers. I’m half-joking but I can’t wait for the year when we see a connected toilet and companion app. Hardware with Software Accessories The reality of the Internet of Things coming to fruition brings<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=155361&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Why Tablets, Hybrids and Convertibles Are Important to the PC Industry</title>
		<link>http://techland.time.com/2013/01/07/why-tablets-hybrids-and-convertibles-are-important-to-the-pc-industry/</link>
		<comments>http://techland.time.com/2013/01/07/why-tablets-hybrids-and-convertibles-are-important-to-the-pc-industry/#comments</comments>
		<pubDate>Mon, 07 Jan 2013 13:00:11 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[CES 2013]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=154319</guid>
		<description><![CDATA[There&#8217;s no question that the PC industry has taken a back seat to the tablet phenomenon. Many PC companies, with the exception of Apple, have not participated relevantly in the tablet discussion. Part of this is because many of them have been extremely focused on their core business, which is notebooks and desktops, but it is also due to the lack of a viable tablet platform. Android is doing well with 7-inch tablets and has had some success with 10-inch models due to Samsung&#8217;s efforts. Other than that, there are very few Android tablet volume success stories. Many in the PC industry were waiting for Windows 8 to hopefully give them a fighting chance with tablets. It&#8217;s becoming clear, however, that Windows 8 is giving vendors an opportunity to invest and compete in an entirely new category with hybrids and convertible PCs. (MORE: For What It’s Worth: Microsoft Has Sold 40 Million Windows 8 Licenses) At this years CES I&#8217;m expecting to see a wealth of innovation around the PC form factor. I have written about hybrids often here at TIME and the examples we have to date are just the tip of the iceberg in terms of the exciting innovations around the corner with respect to this new category. Truthfully, the PC industry needs the spark of innovation from this new category to help stabilize years of declining PC sales. The PC industry has remained relatively steady in its annual worldwide sales volume. There were a few years when annual worldwide sales eclipsed 400 million, but as of late, our industry average has been in the 350-380 million range. From our firm&#8217;s perspective, we don&#8217;t see this changing, meaning we don&#8217;t see the pie or total addressable market for traditional PCs growing. All of the recent growth from an industry standpoint is coming from tablets. (MORE: Why We Need a New Definition of ‘PC’) The reality is that the PC industry built its business around a predictable hardware refresh rate of between 2-3 years. Now the average time consumers are<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=154319&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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	<primary_category>Big Picture</primary_category><primary_category_link>http://techland.time.com/category/reviews-features/big-picture/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/11/ipad.jpg?w=240</featured_image>
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		<title>10 Tech-Industry Predictions for 2013</title>
		<link>http://techland.time.com/2012/12/31/10-tech-industry-predictions-for-2013/</link>
		<comments>http://techland.time.com/2012/12/31/10-tech-industry-predictions-for-2013/#comments</comments>
		<pubDate>Mon, 31 Dec 2012 10:00:34 +0000</pubDate>
		<dc:creator>Tim and Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=154158</guid>
		<description><![CDATA[If you have followed our Big Picture column for the past year, you will know that as industry analysts and observers, we study this industry and the markets that compose it on a daily basis. Because of that, we often get asked about our thoughts concerning trends in the coming year. So we thought we would do a joint column sharing our predictions for the tech industry in 2013. Tim&#8217;s Predictions Each year about this time, I put out a list of predictions for the coming year. I have been doing this for 23 years, and over that time I have had a reasonable level of success with these predictions. I have had some spectacular failed ones too, like the year I said Microsoft would buy RIM. Because of our work and research, we get to see a lot of technologies in the works behind the scenes. Looking at the data, we can make some educated deductions about tech trends for the new year. With that in mind, here are my top predictions for 2013. (MORE: The Top 5 Tech Biz Stories of 2012) 1. Augmented reality will go mainstream. Companies like Zappar and Aurasma have some great technology that adds an AR touch to published content, posters and physical places. AR technology has been in the works for many years, but the demos I have seen from these two companies have me believing that 2013 is the year that AR becomes very important to the mobile world. More important, many of these AR companies have created great relationships with movie studios, gamemakers, publishers and more, and their technology is already showing up in many of their products. I wrote about these two companies recently, so check out some of the examples I have at the end of this column to get a visual sense of why I think AR will be big in 2013. 2. Google’s Chromebooks will get more consumer attention, gaining traction in 2013. Google Chromebooks built by Acer and Samsung are priced around $250 and have<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=154158&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">benbajarin</media:title>
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		<title>Touchscreens and the Myth of Windows 8 &#8216;Gorilla Arm&#8217;</title>
		<link>http://techland.time.com/2012/12/10/touchscreens-and-the-myth-of-windows-8-gorilla-arm/</link>
		<comments>http://techland.time.com/2012/12/10/touchscreens-and-the-myth-of-windows-8-gorilla-arm/#comments</comments>
		<pubDate>Mon, 10 Dec 2012 15:15:49 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=153089</guid>
		<description><![CDATA[A lot has been said about Windows 8. Some of it positive, some of it negative. With all things Microsoft, we certainly need to give the company a version or two grace period. I’m not going to do a lengthy analysis of Windows 8 here but I’d like to make some points about the touch experience on new Windows 8 PCs and, more importantly, I’d like address a term that gets thrown around: Gorilla Arm. Gorilla Arm is a term that has come about in reference to more traditional PC computing form factors, like desktops and notebooks, when such form factors have touch features that leave the user with tired arms from having to reach up and touch the screen for long periods of time. When I first heard about what Microsoft was doing, I as well had my doubts that consumers could have a pleasant experience with touchscreen-based notebooks and desktops. However, after working with several touchscreen notebooks, I can see the value of touch in all form factors that will run Windows 8. Touch + Mouse + Keyboard The first thing we need to understand about Windows 8 is what the touch paradigm means to the overall experience. Those who have brought up concerns about Gorilla Arm with touch-based Windows 8 machines may have assumed that the touch experience was more critical to the overall implementation than it actually is. In fact, I feel the best way to understand touch as it relates to Windows 8, is that it is more about navigation than input. Although all Windows 8 notebooks and desktops support input devices like trackpads and mice, touch is an additional way to navigate programs, bring up useful menus and more. And in many cases I find the touch navigation to be quicker than a mouse or trackpad for things like swiping through open applications, changing settings, closing applications, scrolling through programs in the Windows 8 menu, and many more tasks that were once limited to a pointing device. This does not mean that during my<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=153089&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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	<primary_category>Big Picture</primary_category><primary_category_link>http://techland.time.com/category/reviews-features/big-picture/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/12/modern.jpg?w=240</featured_image>
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		<title>A Touch-Literate World: The Global Tablet Craze</title>
		<link>http://techland.time.com/2012/11/26/a-touch-literate-world-the-global-tablet-craze/</link>
		<comments>http://techland.time.com/2012/11/26/a-touch-literate-world-the-global-tablet-craze/#comments</comments>
		<pubDate>Mon, 26 Nov 2012 14:00:48 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=151936</guid>
		<description><![CDATA[I haven&#8217;t been shy about expressing my belief that tablets represent the reinvention of the personal computer. The data we&#8217;re seeing around tablet adoption is incredible. And contrary to the belief of many, the tablet craze is not just happening in the U.S. but also around the world. This reality has many implications. Much of the tablet unit-shipment and forecast data we&#8217;re seeing come in from around the world indicates annual growth rates for tablets in Asia, in particular, at over 60% year over year. To contrast that with how other segments are doing in the Asia-Pacific region, growth for traditional computers is seeing 12% year-over-year growth annually. Although many regions are seeing good notebook and desktop growth, it&#8217;s clear that tablets may be leapfrogging the traditional PC in many markets. Part of this has to do with tablet costs often being less than a traditional PC, but I believe it is for different reasons. Many people in markets like Asia, India, Africa, etc., have never owned a notebook or desktop and often have very little access to them. Notebooks and desktops, because of their design in both hardware and software, carry with them a bit of a learning curve. Tablets, on the other hand, are truly personal computers, and they bring the added benefit of a nominal learning curve in order to begin using them effectively. (MORE: Are You Multitasking or Are You Suffering from Digital-Device-Distraction Syndrome?) Because of this, many consumers in key emerging markets are finding tablets to be a viable and nonthreatening option as their first primary computer. Interestingly, many governments in the Asia-Pacific region are committing funds to bring more tablets into education institutions. South Korea, for example, has pledged to move to an all-tablet-based curriculum by 2015. This is just one of many similar stories providing stronger evidence that tablets are a global phenomenon. In developed markets like the U.S. and Europe, consumers&#8217; first computing experiences at work and school were with traditional PCs. I believe that for many in the Asia-Pacific region, along<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=151936&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2012/11/26/a-touch-literate-world-the-global-tablet-craze/feed/</wfw:commentRss>
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	<primary_category>Big Picture</primary_category><primary_category_link>http://techland.time.com/category/reviews-features/big-picture/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/11/ipad.jpg?w=240</featured_image>
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		<title>Are You Multitasking or Are You Suffering from Digital-Device-Distraction Syndrome?</title>
		<link>http://techland.time.com/2012/11/12/are-you-multitasking-or-are-you-suffering-from-digital-device-distraction-syndrome/</link>
		<comments>http://techland.time.com/2012/11/12/are-you-multitasking-or-are-you-suffering-from-digital-device-distraction-syndrome/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 14:30:35 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=150946</guid>
		<description><![CDATA[As technology invades our lives and covers every facet of working, playing, learning and more, we as a culture will need to adjust and find balance so as to not get so lost in the digital world that we lose ourselves. We hear frequently about parents desiring to get their kids to shut off the video-game systems and go outside and play. Go out in public to restaurants, coffee shops and malls, and you see people fixated on their screens. There is nothing wrong with that, however, I think we need to be aware of something important as a digital society. I fear that we may slowly lose the ability to be fully present in a moment or situation. I noticed this about myself a few years ago while I was on my computer checking e-mail and responding to &#8220;important&#8221; work stuff. As I was sitting there fully immersed in my screen, one of my daughters was trying to get my attention. I&#8217;m not sure how long it took, but I think she had to say, &#8220;Daddy! Daddy! Daddy!&#8221; about four or five times. I recognized that it should not take me that long to respond, and, more importantly, my eyes were open to the reality that often I was not fully present in many important situations. We are allowing digital distractions to interfere with important moments. (MORE: Supertaskers: Why Some Can Do Two Things At Once) Since then, I have worked to retrain myself to be more fully present when engaging in conversations with my family, friends and colleagues. And I&#8217;m resisting the urge to constantly look at my phone to see if I have new e-mail, check Twitter or Facebook or do something that would send a signal to the person across from me that they don&#8217;t matter as much as something on my digital device. Perhaps this is not a problem everyone struggles with, but I am noticing it more and more with young people. I grew up with technology and have little or no recollection of life<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=150946&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2012/11/12/are-you-multitasking-or-are-you-suffering-from-digital-device-distraction-syndrome/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<primary_category>Big Picture</primary_category><primary_category_link>http://techland.time.com/category/reviews-features/big-picture/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/11/ddds.jpg?w=240</featured_image>
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			<media:title type="html">benbajarin</media:title>
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		<title>Could We See Wireless Carriers Subsidize Tablets?</title>
		<link>http://techland.time.com/2012/10/29/could-we-see-wireless-carriers-subsidize-tablets/</link>
		<comments>http://techland.time.com/2012/10/29/could-we-see-wireless-carriers-subsidize-tablets/#comments</comments>
		<pubDate>Mon, 29 Oct 2012 14:00:30 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Tablets]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=149817</guid>
		<description><![CDATA[Price plays an important role in the consumer purchasing behavior. However, I do not believe it plays the only role. As product markets mature, people become more in tune with what they want and their preferences become refined. Those preferences translate into perceived value, which then dictate what people will pay for that value. We see examples in every major consumer product segment of pricing hierarchy from low to premium, and consumers&#8217; willingness to support a multitude of pricing structures. However, the higher the price of the product, the longer people typically hold on to them. This is why cars are built to last and TVs are held on to for an average of seven to eight years. This is also a new dynamic hitting the PC industry. Consumers are now holding onto their notebooks and desktops for an average of four years and enterprises are keeping them in use for an average of five years. There was a time not too long ago when many enterprise IT departments refreshed the bulk of their computers every two to three years. Those days are long gone, and I don&#8217;t believe they are coming back. Smartphones appear to be the product segment that&#8217;s now on a two- to three-year refresh cycle, and I believe it has everything to do with carrier subsidization. Keep in mind that in many emerging markets carriers still do not subsidize the cost of smartphones. In markets like India, Africa and other parts of Asia where smartphones are not subsidized, the hardware cost is still the key driver. But in many developed markets, carriers subsidize smartphone costs. The bottom line is that carrier subsidization of smartphones is one of the leading reasons this market is accelerating the way it is. If consumers were asked to pay non-subsidized costs for their smartphones, not only would they not be refreshed as often, smartphone makers wouldn&#8217;t sell as many. So an interesting question is: Why are we not seeing tablets being more heavily subsidized by carriers? Imagine being able to get<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=149817&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2012/10/29/could-we-see-wireless-carriers-subsidize-tablets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Big Picture</primary_category><primary_category_link>http://techland.time.com/category/reviews-features/big-picture/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/10/ipadmini1.jpg?w=240</featured_image>
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			<media:title type="html">ipadmini</media:title>
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			<media:title type="html">benbajarin</media:title>
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		<title>The Family Tablet: How New Devices Foster Communal Computing</title>
		<link>http://techland.time.com/2012/10/15/the-family-tablet-how-new-devices-foster-communal-computing/</link>
		<comments>http://techland.time.com/2012/10/15/the-family-tablet-how-new-devices-foster-communal-computing/#comments</comments>
		<pubDate>Mon, 15 Oct 2012 15:00:56 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Reviews & Features]]></category>
		<category><![CDATA[Tablets]]></category>
		<category><![CDATA[kids]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=148303</guid>
		<description><![CDATA[I see an important shift taking place on the horizon: an opportunity to make devices that cater to a communal experience rather than just being designed for one person.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=148303&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2012/10/15/the-family-tablet-how-new-devices-foster-communal-computing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Big Picture</primary_category><primary_category_link>http://techland.time.com/category/reviews-features/big-picture/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/10/familytablet.jpg?w=240</featured_image>
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			<media:title type="html">benbajarin</media:title>
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		<title>I Chose the iPhone, You Chose an Android Phone &#8212; So What?</title>
		<link>http://techland.time.com/2012/10/01/i-chose-the-iphone-you-chose-an-android-phone-so-what/</link>
		<comments>http://techland.time.com/2012/10/01/i-chose-the-iphone-you-chose-an-android-phone-so-what/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 12:53:09 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Tablets & Smartphones]]></category>
		<category><![CDATA[consumers]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=147398</guid>
		<description><![CDATA[Readers, let’s have a conversation. Not everyone values the same things. And there's nothing wrong with that.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=147398&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2012/10/01/i-chose-the-iphone-you-chose-an-android-phone-so-what/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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			<media:title type="html">iphoneandroid</media:title>
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			<media:title type="html">benbajarin</media:title>
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		<title>Why It&#8217;s Unnecessary to Completely Reinvent the iPhone Year After Year</title>
		<link>http://techland.time.com/2012/09/17/why-its-unnecessary-to-completely-reinvent-the-iphone-year-after-year/</link>
		<comments>http://techland.time.com/2012/09/17/why-its-unnecessary-to-completely-reinvent-the-iphone-year-after-year/#comments</comments>
		<pubDate>Mon, 17 Sep 2012 14:00:32 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iphone 5]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=146264</guid>
		<description><![CDATA[It doesn’t matter if Apple is first; what matters is that the company brings the features that are relevant when the time is right. A key element of innovation philosophy is that what you leave out is just as important as what you put in.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=146264&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2012/09/17/why-its-unnecessary-to-completely-reinvent-the-iphone-year-after-year/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<primary_category>Big Picture</primary_category><primary_category_link>http://techland.time.com/category/reviews-features/big-picture/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/09/151864366.jpg?w=240</featured_image>
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			<media:title type="html">Quality price</media:title>
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			<media:title type="html">benbajarin</media:title>
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		<title>Innovation in a Sea of Sameness</title>
		<link>http://techland.time.com/2012/09/04/innovation-in-a-sea-of-sameness/</link>
		<comments>http://techland.time.com/2012/09/04/innovation-in-a-sea-of-sameness/#comments</comments>
		<pubDate>Tue, 04 Sep 2012 13:30:07 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Tablets & Smartphones]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Windows 8]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=144790</guid>
		<description><![CDATA[We are seeing experimentation in hardware like we've never seen before, and it is all rooted in the challenge of trying to compete in a sea of sameness.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=144790&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Big Picture</primary_category><primary_category_link>http://techland.time.com/category/reviews-features/big-picture/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/08/dellxps12duo.jpg?w=240</featured_image>
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			<media:title type="html">DellXPS12Duo</media:title>
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			<media:title type="html">benbajarin</media:title>
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		<title>The Tablet Story Is Getting Stronger</title>
		<link>http://techland.time.com/2012/08/21/the-tablet-story-is-getting-stronger/</link>
		<comments>http://techland.time.com/2012/08/21/the-tablet-story-is-getting-stronger/#comments</comments>
		<pubDate>Tue, 21 Aug 2012 15:00:59 +0000</pubDate>
		<dc:creator>Ben Bajarin</dc:creator>
				<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Form + Function]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Reviews & Features]]></category>
		<category><![CDATA[Tablets]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[desktops]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PCs]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=143439</guid>
		<description><![CDATA[Tablets are one of the most important new categories the computing industry has seen in some time, and the basis for the reinvention of the personal computer.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=143439&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	<primary_category>Big Picture</primary_category><primary_category_link>http://techland.time.com/category/reviews-features/big-picture/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/08/microsoft-surface-tablets.jpg?w=240</featured_image>
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			<media:title type="html">New Surface tablet computers with keyboards are displayed at its unveiling by Microsoft in Los Angeles</media:title>
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