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Sony Stealth-tests Added Extras To iTunes Movie Sales

Here’s a good reason to buy The Other Guys on iTunes: You’ll be taking part in a secret experiment.

Sony Pictures Home Entertainment is using the Will Ferrell movie to test whether adding additional extras unavailable on DVD or Blu-Ray versions of the release will increase sales through iTunes as part of a trial to see whether …

2010′s Most-Viewed Video on Demand Movies: Not What You’d Think

James Cameron’s Avatar may have ruled the box office, won countless awards and earned itself two separate DVD/Blu-Ray releases in the space of a year, but there’s one place where it doesn’t rule supreme: Video on Demand.

According to Comcast, who have released a list of 2010′s most viewed VoD movies, Cameron’s special-effects-heavy …

YouTube Plays Santa To 500 Filmmakers

Google is putting $500,000 where its mouth is, giving YouTube content partners early Christmas presents to enable them to buy new video equipment. The company is offering 500 of its favorite content providers $1000 each in credit to B&H Photo – the favorite camera equipment store of Google co-founder Sergey Brin – as a thank you for …

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