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Social Unrest
I admit that it’s rare for me to say, “You have to feel sorry for McDonald’s” and actually mean it, but after watching the failure of their recent attempt to turn Twitter to their marketing advantage, you actually do have to feel a little bit sorry for the multinational fast food giant. After all, how were they to know that any attempt to artificially create a hashtag meme was doomed to failure? Oh, yeah, that’s right: History.
It’s on — at least partially: Reddit has announced that it will be going dark for 12 hours to protest the Stop Online Piracy Act, and Wikipedia founder Jimmy Wales has said that he hopes to coordinate with the site so that Wikipedia does the same. Will other sites join in? Should we prepare for the Great Internet Strike of 2012?
On the one hand, it’s easy to predict where social media’s going over the next 12 months: more of the same, with the sublime, ridiculous and mundane occurring in equal amounts, both reaffirming and quashing our faith in humanity and technology. But a social media roadmap for 2012? I’m not sure anyone knows what that looks like at this point.


















