2ndMass: When Viral Marketing Goes Wrong

When does viral marketing cross the line from surprisingly pervasive to creepy? Maybe when TNT plaster mirrors in seemingly every hotel room near San Diego Comic-Con this year with stickers for their 2ndMass promotion for upcoming alien invasion show Falling Skies.

New In Viral Marketing: What Is 2ndmass?

A new viral marketing campaign has hit the web, ticking through a countdown and threatening an invasion.