If you’ve ever found yourself frustrated at the thought that you can’t share in the results of Twitter or Facebook’s efforts to monetize social media, fear not: There’s an app for that. The only catch? You’ll have to join yet another social network.
UberMedia, the company behind apps Echofon and Twidroyd, has created new social …
The U.S. Postal Service, near bankruptcy and losing billions of dollars every quarter pushing a product no one wants, unveiled today its new strategy to regain some relevance. That strategy involves scaring consumers about the dangers of email and online bill payment in several new 30-second TV commercials.
The ads tell consumers that …
Bad news for those who use social media as a way to escape politics: Twitter is planning to sell political advertising in the run-up to next year’s U.S. election, and five Presidential campaigns are already on board.
The good news is that the advertising won’t take the form of the controversial insertion of tweets within your …
According to Hulu’s official customer support Twitter account, the online VoD company is considering augmenting its current ad-supported free and subscription models with “a higher priced ad-free option.”
As reported by GigaOM, @hulu_support repeatedly tweeted that the company was “currently an ad supported service but are looking …
Twitter has devised a way for advertisers to make their messages more prominent in users’ timelines, but it’s not the full-fledged ad invasion that you might be fearing.
Starting today, Twitter is rolling out “Promoted Tweets” for companies like Dell, Gatorade, Groupon and HBO, as well as some non-profit organizations such as the …
If you like to read your feeds through Flipboard, don’t be too surprised if you start seeing advertisements over the next few months; the social reader has signed a deal with magazine heavyweight Conde Nast that will see ads appear on content from that particular publisher, starting with American Express now and Lexus ads beginning in …
If you’re thinking about advertising on Facebook, you should probably get that sorted out soon. According to the Financial Times, the price of advertising on Mark Zuckerberg’s social network has risen 74% over the past year, with costs continuing to escalate as big brands take their ads online.
The 74% rise is in cost-per-click, …
Well, I guess Zuckerberg wasn’t too smitten, even if he has the most Google+ followers. Next time, Google should throw in some freebies to win over the CEO, like a lollipop. Or a pizza. I would like a pizza right now.
Michael Lee Johnson, an app developer, decided to take the bull by the horns and signed up for an advertising spot …
The commercialization of Twitter is going to mean advert tweets appearing in users’ timelines, according to the Financial Times.
Given the hoo-ha when the company added the “QuickBar” to timelines viewed via its iOS app, see if you can imagine how much of a stink putting ads in the timeline would cause. One helluva one.
You know those “Promoted” items that appear in the list of trending topics on your Twitter home page? Ever wondered how much it might cost to buy one?
Turns out the going rate is a cool $120,000 per day.
And if you’re smart, you’ll buy one sooner rather than later, because that price is five times higher than it was just a year …
The success of a TV show is no longer dependent on its official viewer ratings – Twitter and Facebook are increasingly telling producers and advertisers everything they need to know.
I’ve noticed it in my Twitter stream, you must have seen it in yours: Every evening, the big TV show of the night gets a slew of mentions by those …
Sterling Draper Cooper Price would be dead in the water by now. Advertising Age is reporting that 28% of US ad agency revenue in 2010 came from digital services, up 19.6% from the year before.
According to AdAge’s study, more than half of the estimated $8.5 billion spent on digital went to agencies that specialize in digital …
