Advertising skeptics might be surprised to read this: Online ad revenue topped a record $26 billion in 2010.
This figure represents a 15% increase from 2009, according to a PricewaterhouseCoopers and Interactive Advertising Bureau report released Wednesday. The previous record was in 2008, when revenue reached $23.4 …
Senators John McCain and John Kerry have introduced an online privacy bill that would require companies to inform consumers when their personal data is being collected for marketing purposes and how it’s being shared.
“The bill, if it becomes law, would require companies to tell consumers why data was being
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File this one under “Why the heck didn’t anyone think of it sooner?” Alexia Tsosis over at Tech Crunch is reporting on a new mobile ad model called Kiip (pronounced “keep”) that turns in-game achievements into real world currency.
Leveraging a term 19-year old co-founder (and Digg alum) Brian Wong calls the “achievement moment” — …
Facebook just cranked up the creepiness factor for a small percentage of users.
According to Ad Age, the social network is testing real-time data mining of status updates and wall posts. So if you announce to the world that you just had a baby, Facebook might immediately respond with an ad for diapers. For now, instant data mining is …
This week we learned that cable and satellite TV companies are beginning to show targeted advertisements to viewers. That is, they can beam custom-tailored commercials to individual households even if they’re tuned to the same program.
For example, a 17-year-old male watching Watson on Jeopardy! might get a commercial for the Xbox, …
Apparently, it’s no longer in stereotype Russia that television watches you. Ever searching for new and better ways to target commercials at the right audiences, television companies and advertisers have managed to create a new way of making sure that you see – or fast-forward through – exactly the kinds of commercials that appeal to you …
As Skype prepares for its IPO, the company is developing out its revenue streams by layering in display ads today. The update isn’t a surprising one, but everything web-related is so heavily draped in ads that it hadn’t fully dawned on me how much Skype’s been missing out on an opportunity, especially since its VoIP and chat …
There’s nothing strange about creating a focus group to learn about your product even if you chose people outside the target demographic. Letting them sample the product fits within the paradigms of normal research. Recording their reactions still isn’t out of the ordinary.
However, the minds behind EA Games, communications agency …
So what’d everybody think of all the Super Bowl ads last night? While there’s been some discussion as to whether or not Groupon’s ads were the most offensive or all the ads in general have just plain stunk lately, let’s not forget all the awful, overfunded, offensive ads from years past.
Here’s a look at some of the tech-centric …
If you’re like most people who use the web, you may be unaware that many of the sites you visit have been taking notes about your browsing behavior.
These notes are stored in tiny files called cookies—everyone likes cookies, right?—and are used by several large advertising companies to build what’s supposed to be a non-identifying …
Against all odds, the government has managed to make the issue of online privacy even more boring. It’s true! Several news outlets (including this one now) are referring to a recent proposal from the Commerce Department as “the privacy bill of rights,” to try to spice things up a bit.
In reality, it’s a 70-page document called the …
Wednesday, the Federal Trade Commission backed an Internet consumer protection plan that would let browsers chose whether or not they’ll allow their Web activity to be monitored. Claiming that large Internet companies haven’t done enough to protect the privacy of their users, the FTC has asked for a “Do Not Track” option be made …
