This Friday, crowds will swarm the Anaheim Convention Center for BlizzCon, the 6th annual celebration of all things Blizzard. Super-fans who don’t make the journey have a much more couch-friendly option—attend via the internet with a virtual ticket. But is the $40 price tag worth it?
WTB one ticket to World Joyland.
Clearly, Blizzard has been taking marketing lessons from bad drug dealer cliches from the 1980s. The company behind World of Warcraft has changed the structure of its free trial offer to ensure that becoming addicted to the online role-playing game becomes so much easier.
From book clubs to cat lovers to germaphobes, you’ve got online communities for just about everything. And, occasionally, they’ll do meet-ups, so that everyone can put faces and real names to the people who share their passions. Someone will say, "Hey, I like sticking tweezers into surge protectors, too!" And someone else will ask, "What [...]
“I come from the orcs, we eat with spoons and forks, we love to eat our pork!” That’s the sound of a male orc in online roleplaying behemoth World of Warcraft. In China, it may also be the sound of an orc male working on the chain gang, by which I mean an actual Chinese [...]
The world of World of Warcraft isn’t as big as it used to be – but at least Blizzard Entertainment has a plan to deal with recent shrinkage.
Double down on what works; jettison anything with risk attached. That’s the message that came out of Activision’s fourth-quarter earnings call yesterday. What got jettisoned? The upcoming True Crime: Hong Kong, the future of the Guitar Hero franchise and 500 employees, or about seven percent of its work force. Reports are also saying that much [...]
A few days ago, Techland wrote about how Blizzard Entertainment asked YouTube to take down a video of a player-made Starcraft II MMO called World of Starcraft. Even though the MMO was made using Starcraft II’s Galaxy Editor, an Blizzard Entertainment approved map creator that the company has encouraged users to toy around with in the [...]
If you’re going to give users the Starcraft II Galaxy Editor, a map creating tool that Activision-Blizzard encouraged players to toy around with, then why threaten creators with copyright infringement when someone actually programs something interesting?
Executive vice president and chief public policy officer of Activision Blizzard Incorporated George Rose is making it known that he’s not pleased with the new Californian legislation that may make selling violent video games to minors a criminal offense. In an editorial in the San Francisco Chronicle, Rose said that not only was the strict [...]
Demons beware, the demon hunter is here.
