Today, the E.W. Scripps Co. announced that Snoopy has a new owner. The company, which owns the licensing rights to Charles Schulz’s Peanuts, will sell them to Iconix Brand Group Inc. for $175 million, the same company that owns the Joe Boxer brand.
It’s ironic, really, when you think about how A Charlie Brown Christmas has endured as a staple of the holiday season for 44 years. Leaning on a simple – even naive – theme of anti-consumerism, the Christmas special has emerged as one of the most recognizable – and profitable – brand names in holiday entertainment. [...]
