Everyone loves a celebrity endorsement: From athletic equipment to food to cars, consumers can’t turn on their televisions today without seeing someone famous being a spokesperson for a big-name product. But recently, more and more artists and entertainers are making endorsement deals with tech products — and using those opportunities to advance their own work, [...]
The hip-hop artist talks about his new Kanye West-produced album The Blueprint 3 , and the video game DJ Hero: Renegade Edition , featuring Eminem
