When does viral marketing cross the line from surprisingly pervasive to creepy? Maybe when TNT plaster mirrors in seemingly every hotel room near San Diego Comic-Con this year with stickers for their 2ndMass promotion for upcoming alien invasion show Falling Skies.
TNT premiered Falling Skies, their new alien invasion show from producer Steven Spielberg and Robert Rodat (the writer behind Saving Private Ryan), at a panel on Friday afternoon that included the world premiere of the show’s first trailer as well as appearances from stars Noah Wyle and Moon Bloodgood, as well as writer and producer Mark Verheiden, and, well, it seemed more than a little familiar.
A new viral marketing campaign has hit the web, ticking through a countdown and threatening an invasion.
