Disney’s marketing campaign for TRON: Legacy has been a delightful mixture of cryptology and insane genius. The latest bit of outreach has left most of us in the Techland office confused. I received the following postcard sometime in the last four days and I’m baffled as to what it means, if it means anything at [...]
What Avatar was to 2009, Tron: Legacy is hoping to be to 2010. Cashing in on a major league brand name, embracing state-of-the-art technology and jumping the gun with an ambitious viral marketing campaign, Tron was already making waves last summer – a good year and a half in advance of opening night – when [...]
