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	<title>TechTag: lytro &#124; Tech &#124; TIME.com</title>
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		<title>TechTag: lytro &#124; Tech &#124; TIME.com</title>
		<link>http://techland.time.com</link>
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		<title>Lytro&#8217;s Light-Field Camera Gets Manual Settings</title>
		<link>http://techland.time.com/2012/10/09/lytros-light-field-camera/</link>
		<comments>http://techland.time.com/2012/10/09/lytros-light-field-camera/#comments</comments>
		<pubDate>Tue, 09 Oct 2012 15:00:18 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Portables]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Technologizer]]></category>
		<category><![CDATA[lytro]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=147958</guid>
		<description><![CDATA[The innovative "living picture" camera now lets photographers control shutter speed, ISO and other settings for more creative control.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=147958&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Gadgets</primary_category><primary_category_link>http://techland.time.com/category/gadgets/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/10/lytrocamera.jpg?w=240</featured_image>
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			<media:title type="html">Lytro light-field camera</media:title>
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			<media:title type="html">hmccracken</media:title>
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		<item>
		<title>SXSW Watch: A Disruptive Conversation</title>
		<link>http://techland.time.com/2012/03/14/sxsw-watch-a-disruptive-conversation/</link>
		<comments>http://techland.time.com/2012/03/14/sxsw-watch-a-disruptive-conversation/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 11:30:48 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Technologizer]]></category>
		<category><![CDATA[lytro]]></category>
		<category><![CDATA[nest]]></category>
		<category><![CDATA[sxsw]]></category>

		<guid isPermaLink="false">https://timenerdworld.wordpress.com/?p=123192</guid>
		<description><![CDATA[The panel I moderated on Monday at SXSW Interactive — "Lessons From Disruptors: Game-Changing Startups" — was easy. The panelists were engaging and sometimes downright inspiring, and the folks in the audience asked so many good questions that my work wasn't really work.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=123192&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2012/03/14/sxsw-watch-a-disruptive-conversation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Innovation</primary_category><primary_category_link>http://techland.time.com/category/news/innovation/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/03/wpid-photo-mar-13-2012-935-pm.jpg?w=240</featured_image>
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		<media:content url="http://2.gravatar.com/avatar/bcbb1f0eb75769461771734a70f25ed2?s=96&#38;d=http%3A%2F%2F2.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">hmccracken</media:title>
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		<item>
		<title>Greetings From SXSW (and a Final Plug for My Panel)</title>
		<link>http://techland.time.com/2012/03/12/greetings-from-sxsw-and-a-final-plug-for-my-panel/</link>
		<comments>http://techland.time.com/2012/03/12/greetings-from-sxsw-and-a-final-plug-for-my-panel/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 12:38:34 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Home Entertainment]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Technologizer]]></category>
		<category><![CDATA[lytro]]></category>
		<category><![CDATA[nest]]></category>
		<category><![CDATA[sxsw]]></category>

		<guid isPermaLink="false">https://timenerdworld.wordpress.com/?p=122932</guid>
		<description><![CDATA[I snapped this fuzzy photo with my iPhone at SXSW Interactive, and the intensity of the crowd isn't some weird aberration -- the conference, associated events and parties are often that mobbed. Especially the parties.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=122932&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2012/03/12/greetings-from-sxsw-and-a-final-plug-for-my-panel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Innovation</primary_category><primary_category_link>http://techland.time.com/category/news/innovation/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/03/wpid-photo-mar-11-2012-1058-am.jpg?w=240</featured_image>
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		<media:content url="http://2.gravatar.com/avatar/bcbb1f0eb75769461771734a70f25ed2?s=96&#38;d=http%3A%2F%2F2.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">hmccracken</media:title>
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	</item>
		<item>
		<title>Lytro&#8217;s Light-Field Camera: Photography, Reimagined</title>
		<link>http://techland.time.com/2012/03/06/lytros-light-field-camera-photography-reimagined/</link>
		<comments>http://techland.time.com/2012/03/06/lytros-light-field-camera-photography-reimagined/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 16:30:23 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Form + Function]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Portables]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Technologizer]]></category>
		<category><![CDATA[digital cameras]]></category>
		<category><![CDATA[lytro]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=121849</guid>
		<description><![CDATA[In the world of technology, there are three kinds of change. There's the subtle, never-ending process of refinement we call evolution. There's revolution, which is like evolution in fast-forward mode. And then, every once in a while, a product comes along that goes places that nobody was expecting -- radically departing from the norm rather than simply improving on it. Lytro, a new digital camera from a startup of the same name, is one of those radical departures.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=121849&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2012/03/06/lytros-light-field-camera-photography-reimagined/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Gadgets</primary_category><primary_category_link>http://techland.time.com/category/gadgets/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/03/wpid-photo-mar-5-2012-1059-pm.jpg?w=240</featured_image>
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			<media:title type="html">wpid-Photo-Mar-5-2012-1059-PM.jpg</media:title>
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			<media:title type="html">hmccracken</media:title>
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	</item>
		<item>
		<title>Two Minute Video: Lytro Camera Is Focused on Never Needing Focused</title>
		<link>http://techland.time.com/2012/02/16/two-minute-video-lytro-camera-is-focused-on-never-needing-focused/</link>
		<comments>http://techland.time.com/2012/02/16/two-minute-video-lytro-camera-is-focused-on-never-needing-focused/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 19:30:00 +0000</pubDate>
		<dc:creator>Doug Aamoth</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Portables]]></category>
		<category><![CDATA[Reviews & Features]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[lytro]]></category>

		<guid isPermaLink="false">https://timenerdworld.wordpress.com/?p=119398</guid>
		<description><![CDATA[Shoot first, focus later. That's the promise of a new point-and-shoot camera from Lytro. The rectangular gadget looks like anything but a traditional camera, which is probably a good thing since, well, this is anything but a traditional camera.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=119398&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2012/02/16/two-minute-video-lytro-camera-is-focused-on-never-needing-focused/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Gadgets</primary_category><primary_category_link>http://techland.time.com/category/gadgets/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/02/lytrolg.jpg?w=240</featured_image>
		<media:thumbnail url="http://timenerdworld.files.wordpress.com/2012/02/lytrolg.jpg?w=240" />
		<media:content url="http://timenerdworld.files.wordpress.com/2012/02/lytrolg.jpg?w=240" medium="image">
			<media:title type="html">Lytro</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/9c8df542e0f7376bd2d58f707dbdff00?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">daamoth</media:title>
		</media:content>
	</item>
		<item>
		<title>Lytro&#8217;s Revolutionary Camera Tech Got Steve Jobs&#8217; Attention</title>
		<link>http://techland.time.com/2012/01/24/lytros-revolutionary-camera-tech-got-steve-jobs-attention/</link>
		<comments>http://techland.time.com/2012/01/24/lytros-revolutionary-camera-tech-got-steve-jobs-attention/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 14:30:46 +0000</pubDate>
		<dc:creator>Jared Newman</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[lytro]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=115696</guid>
		<description><![CDATA[Lytro, an upcoming camera that can snap photos instantly without even having to focus, reportedly intrigued Steve Jobs so much that he met with the camera's creator to discuss working with Apple.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=115696&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2012/01/24/lytros-revolutionary-camera-tech-got-steve-jobs-attention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Apple</primary_category><primary_category_link>http://techland.time.com/category/companies-2/apple/</primary_category_link><featured_image>http://timenerdworld.files.wordpress.com/2012/01/lytro.jpg?w=240</featured_image>
		<media:thumbnail url="http://timenerdworld.files.wordpress.com/2012/01/lytro.jpg?w=240" />
		<media:content url="http://timenerdworld.files.wordpress.com/2012/01/lytro.jpg?w=240" medium="image">
			<media:title type="html">lytro</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/34fc7597b770639d5945b0edb9b542a5?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">Jared Newman</media:title>
		</media:content>
	</item>
		<item>
		<title>Meet Lytro, the Light-Field Camera that Snaps 4D Pics</title>
		<link>http://techland.time.com/2011/10/20/meet-lytro-the-light-field-camera-that-snaps-4d-pics/</link>
		<comments>http://techland.time.com/2011/10/20/meet-lytro-the-light-field-camera-that-snaps-4d-pics/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 14:00:40 +0000</pubDate>
		<dc:creator>Matt Peckham</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Portables]]></category>
		<category><![CDATA[digital cameras]]></category>
		<category><![CDATA[lytro]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=100385</guid>
		<description><![CDATA[Say hello to Lytro, a new consumer-grade camera capable of focusing on multiple points in an image with eye-popping accuracy after you&#8217;ve snapped the picture. We first heard about it this summer, and now it has a release timeframe: early next year. What, you thought &#8220;4D&#8221; was just marketing gibberish? Because 4D implies &#8220;time,&#8221; and what the heck does a camera have to do with higher dimensions anyway? Let&#8217;s talk about light, or &#8220;light-field&#8221; technology, where a sensor captures not only the color and intensity of a scene, but also the lighting&#8217;s directional components (call it &#8220;3D light sampling&#8221;). According to Lytro, &#8220;Unlike a conventional camera that captures light in just two dimensions, the Lytro camera captures the entire light field, which is all the light traveling in every direction in every point in space.&#8221; By sampling light in three dimensions and adding a computational element, you can do all sorts of things with the image in post-processing. Like &#8220;synthetic aperture photography,&#8221; which lets you fiddle with the focus along multiple planes within a picture, &#8220;refocusing&#8221; the digitally captured image accurately after you&#8217;ve snapped it. (MORE: Will an Innovative New Focusing Technology Change the Way We Take Pictures?) Here&#8217;s an example that&#8217;ll serve for all. In the first image, I&#8217;ve tapped on the &#8220;butterfly plane&#8221; to bring that into sharp focus. Note also the flower the butterfly&#8217;s perched on, including its stem and leaves. In the next picture, I&#8217;ve tapped the trees in the backdrop. If you want to see more, Lytro has a bunch of images here you can fiddle with to get a better sense for all the planes you can select. The image above, for instance, supports focusing on several intermediary (between the foreground and background) objects. Lytro&#8217;s claim to fame: It can capture some 11 million light rays (also known as &#8220;11 megarays&#8221;—take that, megapixels!). For that, you&#8217;ll pay $400 for an entry-level &#8220;Graphite&#8221; or &#8220;Electric Blue&#8221; model next year (though you can preorder it here), and you&#8217;ll get 8 GB of storage, or about 350 pictures. Step up to the $500 &#8220;Red Hot&#8221; model and<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=100385&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://techland.time.com/2011/10/20/meet-lytro-the-light-field-camera-that-snaps-4d-pics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Portables</primary_category><primary_category_link>http://techland.time.com/category/gadgets/portables/</primary_category_link>
		<media:content url="http://1.gravatar.com/avatar/13c760ad52f626fd6e40138d4c10e567?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">mattpeckham</media:title>
		</media:content>

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		<item>
		<title>Will an Innovative New Focusing Technology Change the Way We Take Pictures?</title>
		<link>http://techland.time.com/2011/06/22/will-an-innovative-new-focusing-technology-change-the-way-we-take-pictures/</link>
		<comments>http://techland.time.com/2011/06/22/will-an-innovative-new-focusing-technology-change-the-way-we-take-pictures/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 15:40:07 +0000</pubDate>
		<dc:creator>Chris Gayomali</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Portables]]></category>
		<category><![CDATA[lytro]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://techland.time.com/?p=87576</guid>
		<description><![CDATA[Although technological advances have paved the way for smaller and cheaper camera models to enter the market, there haven’t really been any major innovations in terms of the hardware itself within the past decade. That’s why you see “classic” lenses and camera bodies still demanding exorbitant amounts of money on eBay, or on camera trading posts like Keh – solidly built, well-constructed optics are timeless. But a new Silicon Valley start-up called Lytro may just change the way we approach photography. The technology stems from an award-winning thesis by the company&#8217;s founder, 31-year-old Ren Rg, who graduated with a Ph.D. from Stanford University in 2006. (MORE: The Top 10 Best Camera Apps for the iPhone) Essentially, Lytro allows photographers to adjust a photograph’s focus after it’s already been snapped. But don’t be mistaken: This isn’t simple photo manipulation via Photoshop; it uses a process that&#8217;s entirely new. Lytro utilizes a technique called light-field photography, which according to CNET, has been an active field of research for years. Typically, a camera works by gathering light information onto an image sensor. An object must be “in focus” in order to appear clear in the resulting photograph. But with Lytro – which has managed to raise $50 million through three rounds of funding so far – the lens and image sensor take in light information from multiple directions at the same time using a special type of sensor called a microlens array. Essentially, it’s like having several cameras compacted into one small space, and it gives photographers one less thing to worry about since they don&#8217;t have to think about focusing. “[Lytro] allow[s] both the picture taker and the viewer to focus pictures after they’re snapped, shift their perspective of the scene, and even switch seamlessly between 2D and 3D views,” says the company’s website. “With these amazing capabilities, pictures become immersive, interactive visual stories that were never before possible – they become living pictures.” - The company promises to sell its first camera this year, and that the units will be affordably priced<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=techland.time.com&#038;blog=5290478&#038;post=87576&#038;subd=timenerdworld&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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	<primary_category>Portables</primary_category><primary_category_link>http://techland.time.com/category/gadgets/portables/</primary_category_link>
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