Once upon a time, back in the glory days of Hollywood’s studio system, vertical integration was the key. If a studio made a film, you could probably only see that movie in their theaters. From the ground up, until the Supreme Court struck it all down of course, the studios tried to perfect an insulated [...]
Avatar is now officially back in movie theaters – only in 3D, with nine additional minutes of footage to woo all of those loyal fans who were still enamored with the glowing forests of Pandora when the movie was prematurely yanked from the nation’s theaters to make way for Alice in Wonderland in March.
No, it’s not the sequel, but viewers might get a chance to head back into the theater for more Avatar as early as this summer.
Funny man Ben Stiller presented last night’s Oscar for Best Makeup with a blue paint job of his own. Though Avatar received very little Oscar love last night, taking home trophies in visual effects, cinematography and art direction only, Stiller at least brought us some Pandora-sized joy with his silly interpretation of the Na’vi. Military [...]
I’ve been thinking about writing this note for a long time now. For more than a month, actually. Ever since I wrote up our Freeze Frame feature, about the deep, intoxicating horizons of Avatar.
I grew up in Wisconsin, and so I know well what a curious, creative lot hails from such counties as Milwaukee, Waukesha, Dade and Eau Claire. There’s a big portion of the state where humor is in short supply. And then there are areas like Madison, where The Onion was founded, where you get some [...]
As I’ve seen Avatar a second – and yes, third – time, I’ve become more intrigued by some of the story’s side details. Subtle looks here and there, between Jake and Neytiri. The way the animals move against the humans in the epic final battle sequence. The way Tsu’Tey just owns the marines standing on [...]
Whatever qualms you may have with James Cameron, you’ve got to admit: He know how to work an emotional payoff. From Sigourney Weaver stomping some alien ass in Aliens to a dramatic underwater resuscitation in The Abyss, he knows how to get under your skin. Even when the surface story is a little obvious. (Techland [...]
The first press screenings of Avatar were held late Thursday night, so naturally the reviews are flooding online today. We’re dying to hear what TIME’s film critic, Richard Corliss, thought of the whole thing – his review will be posted here in a day or two – and we’re going to be publishing a lengthier [...]
Techland broke the news earlier today of an elaborate interactive trailer being released in support of the “Avatar” PR campaign – an interface built on Adobe AIR software that allows users to toggle between the film’s trailer, extended featurettes, “Avatar” media and related discussions on various social networks. But this trailer is just the beginning [...]
Banshee. Just add the term to your lexicon now – because after seeing the groundbreaking “interactive trailer” for “Avatar,” I’m more convinced than ever that these flying predators will go down as one of the more ferocious and memorable creatures in sci-fi history.
