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NBC to Stream Entire 2012 Summer Olympics Live

NBC will embrace live streaming for all 32 sports at the 2012 Summer Olympics in London.

Callaway Lets Golfers Custom-Design Their Own Drivers Online

Callaway

Callaway is now letting creative duffers personalize their own RAZR Fit drivers online with the new “udesign” (get it?) customization platform.

How Topps Is Taking Baseball Cards Digital (Without The Gum)

Topps

Remember baseball cards? Those cardboard collectables that came packaged with a stick of gum, which you’d flip, trade and store in your stock drawer? With the release of two new Apple apps, Topps, the iconic card company, is now trying to take card collecting into the future.

Performance Technology the Driver Behind New NFL Uniforms

Mike Lawrie / Getty Images

We’ve long known that elite athletes aren’t simply tossing on cotton T-shirts for competition, but most of us never considered that an NFL uniform with nine different materials woven together would make up the latest offering.

New $350 Garmin GPS Golf Watch Sports ‘Glove-Friendly’ Touchscreen

Garmin

The problem with these golf GPS devices is that most of them cost north of $300 in an era of smartphones with golf GPS apps that can be had for a song. There’s something to be said about simplicity, though – and battery life.

Non-Cable Subscribers Will Have to Pay $4 for March Madness Games Online

marchmadness

Last year, you could watch every NCAA men’s basketball tournament game for free online. This year, it’s going to cost you.

Android-Infused Goggles, or How I Broke 45 MPH on Skis and Survived

Doug Aamoth / TIME.com

The fastest I’ve ever gone on skis is 45 miles per hour. I did so at exactly 6:49pm and 19 seconds on December 29, 2011. How do I know that? My ski goggles told me.

Twitter Eclipses 12,000 Tweets Per Second During Super Bowl

Reuters

Your tweet near the end of Super Bowl XLVI may have very well been lost amid a sea of other tweets, as Twitter has revealed that 12,233 tweets per second churned through its system “at the end of the game” last night.

Super Bowl Tech Ads: Survivors and Casualties over the Years

Getty Images

Every season, 32 teams hope to make it to the Super Bowl. In that spirit, here are 32 tech companies from Super Bowl ads over the years. Just like NFL teams, some of these companies have flourished; others haven’t fared nearly as well.

15 Must-Have Gadgets for Super Bowl Sunday

Beerbelly

The big game’s right around the corner, and whether you’re making the trek to Indianapolis to catch the action in person, fighting for a good spot on the couch in someone’s tiny apartment who has no business inviting 50 people to a Super Bowl party or having people over yourself, here’s a list of must-have gadgets and gizmos for everyone’s favorite Sunday of the year.

Social Media and Sports: Natural Teammates

MLB Photos via Getty Images

Social media and sports are natural teammates. Enthusiastic fans are eager for updates on their favorite teams and the opportunity to rant about what went wrong in the playoffs or why their coach should be fired. On the flip side, modern franchises love nothing better – except perhaps winning — than extending their brand into potentially profitable new areas. From Facebook and Twitter to websites and mobile apps, social media satisfies both sides.