The big game’s right around the corner, and whether you’re making the trek to Indianapolis to catch the action in person, fighting for a good spot on the couch in someone’s tiny apartment who has no business inviting 50 …
super bowl
NFL Announces Super Bowl to Stream Online and on Mobile App This Year
Going to be away from home on Super Bowl Sunday this year? No need to miss the game. According to the Associated Press, for the very first time, the NFL is going to be streaming NBC’s broadcast of the Super Bowl on the network’s …
In The Future, More Ads Will Be Previewed Online Says Superbowl Darth Director
Chances are, you saw Volkswagen’s Darth Vader Superbowl ad before its official debut; the spot, directed by Lance Acord, was released online days ahead of the Superbowl, and had racked up more than 10 million views on YouTube by the time it premiered on television. According to Acord, we should expect to see more of this kind of thing in …
Super Bowl Tech Ads: A List of Casualties Throughout the Years
So what’d everybody think of all the Super Bowl ads last night? While there’s been some discussion as to whether or not Groupon’s ads were the most offensive or all the ads in general have just plain stunk lately, let’s not forget all the awful, overfunded, offensive ads from years past.
Here’s a look at some of the tech-centric …
U.S. Government Cracking Down on Sports Sites’ Livestreaming Ahead Of Super Bowl
With the Super Bowl around the corner, it’s probably no surprise that people all over the US are getting excited – more surprising, perhaps, is that US Immigration and Customs Enforcement forces are amongst those most active in the run-up to the big day.
Federal officials are seizing sports-streaming websites in advance of Superbowl …
Angry Birds To Make Super Bowl Ad History This Sunday
Here’s a sign that Rovio’s Angry Birds has reached a new level of fame: It’s at the center of a groundbreaking new Super Bowl ad to be seen this Sunday, despite not appearing in the ad whatsoever, nor being the product advertised.
According to the Hollywood Reporter, 20th Century Fox’s 30-second commercial for animated movie Rio will …
Groupon To Advertise During Super Bowl Pre-Game
Groupon is ready to take a bigger step into America’s homes.The social buying-powered website is normally passed through word of mouth and through member emails, but now they are buying some pre-game Super Bowl ads to make their brand even more well known, Ad Age reports. According to the article, Groupon has hired Groupe’s Starcom as …
Caveat Emptor: EA’s Dante’s Inferno Super Bowl Commercial
So EA made its pitch to millions of Super Bowl watchers yesterday by airing its commercial for Dante’s Inferno. Leading up to the Big Game, people made some fuss over how CBS forced a last-minute change in the slogan (from “Go To Hell” to a more wholesome “Hell Awaits”), but I think another set of words displayed at the end of the ad …
Go Figure: Other Ways To Spend EA’s Super Bowl Ad Money
Electronic Arts is spending big bucks on Super Bowl XLIV, reportedly to air a commercial for their new action game Dante’s Inferno. It’s a risky gamble for EA, one that’s probably not going to pay off considering CBS is charging $2.6 million for a 30-second spot. In gamer terms, here’s what else $2.6 million can buy:
– 200,000,000 …
A Hideous Brood of New SF Trailers Chews Its Way Out Through the Corpse of Another Super Bowl
Another year, another Super Bowl not watched. I know lots of nerds are actually into watching the Super Bowl. I could never get behind watching a game I don’t play, played by people with whom I don’t have very much in common. I suppose there are passionate regional loyalties in play, plus genuinely interesting strategic calculations. …