Here’s a sign that Rovio’s Angry Birds has reached a new level of fame: It’s at the center of a groundbreaking new Super Bowl ad to be seen this Sunday, despite not appearing in the ad whatsoever, nor being the product advertised.
Groupon is ready to take a bigger step into America’s homes.The social buying-powered website is normally passed through word of mouth and through member emails, but now they are buying some pre-game Super Bowl ads to make their brand even more well known, Ad Age reports. According to the article, Groupon has hired Groupe’s Starcom as their [...]
So EA made its pitch to millions of Super Bowl watchers yesterday by airing its commercial for Dante’s Inferno. Leading up to the Big Game, people made some fuss over how CBS forced a last-minute change in the slogan (from “Go To Hell” to a more wholesome “Hell Awaits”), but I think another set of [...]
Electronic Arts is spending big bucks on Super Bowl XLIV, reportedly to air a commercial for their new action game Dante’s Inferno. It’s a risky gamble for EA, one that’s probably not going to pay off considering CBS is charging $2.6 million for a 30-second spot. In gamer terms, here’s what else $2.6 million can [...]
Another year, another Super Bowl not watched. I know lots of nerds are actually into watching the Super Bowl. I could never get behind watching a game I don’t play, played by people with whom I don’t have very much in common. I suppose there are passionate regional loyalties in play, plus genuinely interesting strategic [...]
