Technology will only become more integrated into our lives and, most importantly, as an essential part of America's infrastructure.
I should know better than to look at a new Apple creation and call it an outright failure. The company’s batting average is too high lately. There’s not a lot of room for nay-saying. Still, I think a dose of skepticism doesn’t hurt with Apple’s latest announcement of iBooks Textbooks, a platform for publishing interactive, digital textbooks on the iPad.
Apple debuted the holy grail of textbooks on Thursday in New York City. The books are undeniably cool: they will integrate videos, photos and interactive graphics, make taking notes a breeze and be easy to navigate — all features that will undoubtedly make Apple’s textbooks more enjoyable and engaging to students than the current dead tree versions. But the problem Apple ignored in their announcement is how to actually get their reinvented textbooks into the hands of students.
Apple held an event at the Guggenheim Museum in New York today. The company’s number one initiative: “Reinventing the textbook,” said SVP of Worldwide Marketing, Phil Schiller.
