If you're reading this piece, published on a tech blog, you're probably sick of reading about the looming Timeline takeover. Another Zuckocalypse? Again? Yes, Facebook has a new redesign that it's rolling out for all users over the next few weeks. No, you don't have a choice about it. (Sorry.) There are reasons for Timeline other than Facebook's "another year, another profile" pattern. In this week's print issue of TIME, I look at what Timeline really means for the company: not just a design overhaul, but a fundamental change in strategy.
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