2ndMass: When Viral Marketing Goes Wrong

When does viral marketing cross the line from surprisingly pervasive to creepy? Maybe when TNT plaster mirrors in seemingly every hotel room near San Diego Comic-Con this year with stickers for their 2ndMass promotion for upcoming alien invasion show Falling Skies.

“Report Threats” Posters Tease Los Angeles Alien Invasion

First movie to try to claim this year’s District 9 viral buzz at San Diego Comic-Con? That’ll be Battle: Los Angeles, an upcoming Columbia Pictures science fiction film that’s placed mysterious posters around town.

New In Viral Marketing: What Is 2ndmass?

A new viral marketing campaign has hit the web, ticking through a countdown and threatening an invasion.

Ebert Nabs Top Webby Award; OK Go Wins For ‘Viral Genius’

It seems pretty fitting that a year of personal triumph for Roger Ebert should include being honored as the Webby Awards’ Person of the Year.

Tron Trailer: Your Reason To Get To Alice On Time

If you’re planning on seeing Tim Burton’s Alice in Wonderland this weekend, don’t be late.

With Three New Clips From Wonderland, Our Alice Exhaustion Sets In

Get out your looking glass: We’ve got more peeks into Wonderland as Disney’s marketing bonanza continues.

Tron’s Big Unveil: Much Ado About A Film Screening?

Yesterday, we posted about Tron‘s 25-city wild goose chase via the site FlynnLives.com.