zynga

Zynga IPO May Happen Mid-to-Late November

With all the furor over Groupon’s IPO offering, it isn’t the biggest surprise to discover that many businesses have been watching the story unfold intently. What might be more of a surprise is discovering that one of those businesses is social gaming company Zynga, who’ve been waiting to see whether or not it goes successfully enough for …

Cash Crop: ‘FarmVille’ Maker Zynga Preparing for IPO?

As anyone who’s ever been bombarded by others’ status updates knows, no company better represents the current shift in the gaming landscape than Zynga. The casual game revolution caught fire on social networks like Facebook and brought in millions of players who are otherwise uninterested in hardcore console and PC games. Now, rumors …

Lady Gaga Partners with Zynga For… GagaVille?

Let’s play a game. On one hand you have Lady Gaga: living-breathing performance artist, best-selling singer, and wearer of designer dresses made of tenderized meat. On the other, Zynga: creators of mass appeal time-sucks like FarmVille, FrontierVille, and a game I should really be a lot better at, Words With Friends. What do these two …

What’s Zynga Planning Next?

Zynga has managed to capture the attention of 72 million active users, who obsessively play their simple, mindless games every day. Whether you want to be a farmer, mafia don or city planner, these games tap into a fantasy life that most users could never dream of leading.  For five minutes a day, Zynga users sneak time from their home …

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