Here’s the thing about 4G mobile internet service. It already exists in several cities from several providers, but plenty of “regular people” aren’t quite sure what it actually does yet. Verizon ought to be able to kickstart the 4G movement with its “LTE” (Long Term Evolution) network by putting the same marketing muscle behind it as the campaigns that drilled visions of “The Nation’s Most Reliable Network” and “Can You Hear Me Now?” into the nation’s collective psyche.
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