Lady Gaga, Queen Of The Polaroids?

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Or as one staffer put it: “Irrelevant Company Hires Relevant Singer.”

Okay, you got us, Polaroid. You went and did something outrageous so that everyone would write about you. Congratulations. Here’s your obligatory-outrageous-move post:

Today amidst the tech frenzy that is CES, Polaroid announced that Lady Gaga will act as a creative director to the company, overseeing a “specialty line of imaging products” expected to hit retailers later this year.

We honestly have no idea what to expect from this. We’ll find out more about the silly marketing ploy “specialty line” as Gaga personally makes an appearance at the CES Polaroid booth on Thursday morning.