Harry Potter the Super Bowl Commercial?

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Universal Studios is taking its Harry Potter theme park campaign to the Super Bowl with this 30-second peek into the park’s wizarding universe – rumored to cost Universal a stiff $310 million to construct.

The Orlando-based park is set to open this spring, though specifics have been pretty hushed, but here’s what we do know for sure: The park includes Potter landmarks like Hogwarts, the village of Hogsmeade, Honeyduke’s and Hagrid’s Hut. (I’ve never noticed this before but J.K. Rowling really had a thing for alliterations and the letter “H.”)

(More on Techland: Universal Releases Details of Harry Potter-land)

Check out the commercial below and click here for official theme park photos.

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(via ONTD)