Yahoo Prepares To Personalize Your Mobile Experience

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When the going gets rough, the rough get customized. Or, at least, that’s what Yahoo! is hoping; the onetime internet giant is about to announce a publishing platform for apps that will allow users to receive personalized content on mobile devices, according to the New York Times.

Anonymous sources from the project, apparently named “Deadeye,” say that the new platform will provide content based upon stated preferences, search items and social media, and will be primarily focused as an app for iOS and Android devices, although it’ll also be available through web browsers. The paper reports that an announcement is expected later this month at the Mobile World Congress in Barcelona, although Yahoo! is officially declining comment at this time.

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