What’s that? You haven’t seen that movie that all of your Facebook friends have “liked”? Well, Warner Bros. has become the first movie studio to offer an immediate fix for such social network faux pas, by launching a test program allowing users to rent and watch movies on Facebook itself.
Facebook users in the US will be able to rent a movie for streaming for 48 hours through the movie’s official Facebook page, with each rental costing 30 Facebook Credits, or $3. The movie will stream through Facebook and be able to be paused, stopped and resumed in separate Facebook sessions, as well as have full Facebook functionality including comments. According to Thomas Gewecke, President of Warner Bros. Digital Distribution, the program is all about taking the mountain to Mohammad:
Facebook has become a daily destination for hundreds of millions of people. Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.
The first movie to be available in the test program is The Dark Knight, with other releases promised in months ahead; Christopher Nolan’s uber-successful Batman movie has become the go-to choice for launching new digital distribution methods for the studio, having also become the first Warner Bros. movie available as a stand-alone app last month.
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