YouTube Launches Live Streaming Content

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It’s official: No longer will YouTube be the place you pore over pop videos resurrected from your wild-eyed youth, or scan viral videos of hilarious/adorable animals doing things that may or may not be hilarious or adorable. As of today, the site’s going real time, adding a new page focused on live streams:

Today we’re announcing the initial roll out of YouTube Live, which will integrate live streaming capabilities and discovery tools directly into the YouTube platform for the first time. This begins with a new YouTube Live browse page (, where you can always find the most compelling live events happening on YouTube and add events to your calendar. Subscribe to your favorite YouTube live-streaming partners to be notified of upcoming live streams on your customized homepage.

Currently, the “most compelling live events happening on YouTube” seem to consist of tours of Google HQ (tonight at 7pm PST), people reviewing movies, and the Totally Rad Show, but the company promises “thousands of partners” will have the ability to livestream to the site in upcoming months.

Because, you know, appointment television was just what the Internet was missing.

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