Walmarting Across America was the name of an already awful blog that had a few smiley travelers trekking across the country to see “other amazing things” the U.S. had to offer. To make their journey work, they’d park their car overnight in Walmart parking lots. American? You bet.
But the awfulness was exacerbated when readers discovered the blog was actually commissioned by Walmart themselves, courtesy of public relations agency Edelman. Turns out, the notorious agency hired a bunch of inauthentic PR bloggers to high-five each other in the name of Walmart’s awesomeness, causing noses to wrinkle across the country.
In the aftermath, we’re still not sure which was louder: the groaning or the outrage.
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