Steve Jobs Is Your God Now – No, Really

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Apple is a religion for its devoted fans. Admittedly, they might not actively think of their love for iPads, iPods, iMacs and everything else in those terms, but according to neuroscientists, that doesn’t necessarily matter, because their brains do.

As part of a BBC documentary Secrets of the Superbrands, journalist Alex Riley looked into why some people love Apple products so much, and discovered the surprising truth:

I searched high and low for answers. The Bishop of Buckingham – who reads his Bible on an ipad – explained to me the similarities between Apple and a religion.

And when a team of neuroscientists with an MRI scanner took a look inside the brain of an Apple fanatic it seemed the bishop was on to something. The results suggested that Apple was actually stimulating the same parts of the brain as religious imagery does in people of faith.

Suddenly, that whole Apple-with-a-bite-taken-out icon takes on a sinister new meaning, doesn’t it? Someone needs to ask Steve Jobs where he was when that whole Garden of Eden thing went down, just to make sure…

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