A Brief History of Google’s Social Networking Flops

  • Share
  • Read Later


Founded: 2004 (acquired by Google in 2005)

What it could have been: The service that put check ins on the map.

Still extant? No–Google closed it in 2009.

What went wrong? Dodgeball was a mobile service for checking into real-world locations, an idea that eventually became extremely popular. But maybe Google was just too early: In 2004, very few people were familiar with the idea of phone-based social services. (Engadget called Dodgeball “Friendster for your cellphone.”)

Random trivia: Dennis Crowley, founder of Dodgeball, went on to create FourSquare–basically the same thing with much better timing.

alt alt
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6