Study Says 25 Percent Prefer Web Browsing via Mobile Phone

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It’s no secret that smartphone ownership is on the rise in the United States. As a result, more people are using their phones to do things like go online. And download apps. And tweet. And the list goes on and on and on.

A new survey by the Pew Research Center takes a look at some of the current trends in smartphone adoption and usage; most of the results are unsurprising: Of the 2,277 adults surveyed, roughly 35% stated that they owned a smartphone. More surprising, most are actually using them!

The survey states that 68% of smartphone owners use their devices to go online every day. File under: duh.

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When broken down, the preferred platforms were pretty close to findings from Nielsen earlier this year, with Android taking up 35% of the smartphone market, and iPhone and BlackBerry each hovering around 24%.

The most surprising finding, however, was that “25% of all smartphone owners (regardless of whether or not they use the internet on their device) do most of their online browsing on their mobile phone,” which suggests Americans are slowly making their way into Japan-level territory for mobile data consumption.

There are a few takeaways here, most of which are pretty self-evident: For online companies, it’d be wise to begin reallocating resources (if they haven’t already) to improve their websites’ mobile experiences, whether that be via mobile site versions or through apps. In the very near future, most eyeballs will be arriving at your brand through devices on the go, although it’ll be interesting to see if limited data plans (like the one recently implemented by Verizon) will curb overall usage.

See the full findings online here.

MORE: Verizon Rules the Air by Killing Unlimited Data Plans

[h/t Search Engine Land]

Chris Gayomali is a writer-reporter at TIME. Find him on Twitter at @chrigz or on Facebook. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.