Is it time to start talking about cord-cutting again?
Two days after analysts at research firm SNL Kagan forecast that 12.1 million homes will have abandoned traditional TV providers for video-on-vemand services by 2015, Verizon and AT&T released their Q2 2011 subscriber numbers and, well, if people are planning on abandoning traditional television service for the internet, they’re going about it in an odd way.
Verizon reports an additional 184,000 new subscribers to its fiber-optic TV service for Q2, while AT&T added 202,000 subscribers in the same period, marking the third consecutive quarter of growth, following two quarters of decline last year.
While the argument could be made that both AT&T’s and Verizon’s offerings are alternatives to traditional cable, both offer what are essentially the traditional cable set-up with multiple channels available to choose from, in addition to on-demand options.
Perhaps this is the future of television—where one of the choices available on-demand is the way things used to be. After all, I’m sure you could get 12 million people to sign up to that in the next four years.
Graeme McMillan is a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.