App of the Week: ‘FiLMiC Pro’ Grants Video Geeks Total Control

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The iPhone’s native video recorder built into the camera app? Nothing to write home about.

It’s serviceable, yes, as best evidenced by the cool art-horror project “Paranmanjang” shot entirely on an iPhone 4 by “Old Boy” director Park Chan-wook late last year. And I’m sure if you had a well-deserved $130,000 budget you’d be able to make your iPhone shots look pretty spooky, too.

But for iPhone directors with a more realistic budget, you might want to check out the new FiLMiC Pro, which launched a week ago. For all the features it comes with, it’s a steal at just $3 and exponentially improves your iPhone’s video capabilities by giving users pro-level control.

(LIST: The 10 Best Camera Apps For the iPhone)

For starters you’ll be able to shoot using dual reticles for spot exposure and focusing (like in the photo above), with the option to toggle a torch light on and off. Frame rates can be set from 1 fps (stop motion, folks?) all the way up to the iPhone’s max of 30 fps with multiple resolutions up to 1280 x 720 pixels. You’ll also have the option to turn on a bunch of useful overlays, like a framing guide for your aspect ratios, or an audio meter that let’s you visualize what your mic’s picking up.

Also cool: optional slates and vintage-looking color bars that come in handy for desktop editors trying to find their cut.

But one of FiLMiC Pro’s most useful features is the ability to upload directly to a number of services: You have your usual array like YouTube, Vimeo and Facebook, but also Dropbox, direct FTP and even Tumblr.

Fair warning, though: If you’re shooting at higher resolutions or bit rates (quality ranges from an 8 Mbps “Economy Rate” up to a high-quality 14 Mbps option) you’ll have to wait awhile and you’ll most definitely want to do it over Wi-Fi.

Full specs after the jump, and you can download it here.

MORE: See Previous Apps of the Week

Features of FiLMiC Pro Include:

– Screen Resolution – Choose from 1280×720, 640×480 or 480×360
– Frame Rates – Choose from 26 different frame rates (inc. 24P and 25P)
– Focus and Exposure Locks – customize lighting and focus independently
– White Balance – balance the neutral colors on the iPhone camera by easily identifying pure white in your lighting settings
– Audio Metering – Monitor audio to ensure the best possible sound quality for your video
– UI Orientation Flip – Shoot in whatever landscape orientation that you or your tripod demands
– Framing Tools – An aspect ratio framing guide and thirds guide help set up the perfect shot
– Super 35 Matte – Shoot in your cinema epic in letterbox widescreen
– Slate – a film Production Style Slate for adding information to your clips, syncing dual system audio, and organization
– Double Reticle Mode – gives you two separate adjustable reticles for spot sampling focus and exposure for precision shot set up.
– Single Reticle Mode – provides a center positioned spot sampling reticle for both focus and exposure for sports, action or quick run and gun scenarios
– Video Encoding – 3 separate bit rates from an economy rate of 8 to Apple’s Standard of 11 to a full Filmic Quality 14mbps
– Facebook and Cloud Sharing – Share your pro-quality videos to YouTube, Vimeo, Facebook, Tumblr or upload them straight to the cloud cloud using DropBox or a FTP.

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