Study: 28% of U.S. Adults Use Phones for Directions

  • Share
  • Read Later

If you’re someone who likes to check out locations online, you’re far from alone. A new report from the Pew Internet and American Life Project finds that more than a quarter of all American adults use mobile or social location-based media of some kind. It’s apparently good to share where you’re at these days.

The most popular location-based usage comes from people using cellphones to look for directions or recommendations based on their current location. 28% of all cell users—23% of all U.S. adults—do that, according to those surveyed. Not as popular: announcing your location via social media, which 7% of all American adults have admitted to, and many of those perhaps by accident after hitting the wrong option when Facebook or Twitter asked if they wanted their location to be shared with every update (or maybe that’s just me).

(MORE: Microsoft Sued over Secretly Tracking Smartphone Users)

Overall, 28% of all American adults use geolocation services in one form or another, says the report, with many adults using multiple services. The results, according to Kathryn Zickuhr, Pew Internet Project research specialist and co-author of the report, show that “Americans are not currently all that eager to share their location explicitly on social media sites, but they are taking advantage of their phones’ geolocation capabilities in other ways.” Clearly, if Big Brother wants to take tracking us seriously, it needs to launch its own version of Yelp.

The survey was conducted in April and May of this year, and included more than 2,000 participants.

MORE: Study: 71% of Online Americans Use Online Video Sites

Graeme McMillan is a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.