Rest in Peace, Microsoft Zune Player

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A moment of silence, please, for Microsoft’s Zune, which has ceased production at the tragically young age of four. The company announced yesterday that it “will no longer be producing Zune players,” although services and warranties for existing players will be unaffected by the decision.

The first Zune players, developed by Microsoft in collaboration with Toshiba, were released in November 2006 as alternatives to Apple’s iOS products. Although the devices have been superseded by Windows Phone, the Zune namesake will live on as both branding for media playback on Windows phones and a music store for Xbox users.

MORE: Once Again, Microsoft Said To Kill Off Zune Hardware

Graeme McMillan is a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.