[tweet https://twitter.com/#!/todayshow/status/182055528992739328]
Followers: 1.1 million
The TODAY show has nearly perfected the relationship between Twitter and TV. The brand smartly sends “up next” tweets out with teasers or quotes or guest photos with the audience before commercial breaks to keep their viewers engaged, and have a chance to continue their conversation, even when anchors aren’t on the air.
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