Pin Tactics: Obama Joins Pinterest

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It’s official: The President has joined Pinterest.

The @BarackObama Twitter account made the formal announcement yesterday:

Organizers, infographics, murals, and cake—now pinning all of the above for #Obama2012 on Pinterest: OFA.BO/iGnPG9


Obama’s Pinterest profile currently has eight boards and 44 pins, ranging from recipes to pet photos to various political tidbits. It’s being “run by Obama for America, President Obama’s 2012 campaign” and has just shy of 5,000 followers as of Wednesday morning.

As VentureBeat points out:

Obama’s pinning actions, while no doubt essential to spreading more colorful, personality-infused messaging, will likely be a bigger boon for the social networking site than for the campaign. Consider this yet another defining moment for the still-small, 30-person, Palo Alto-based company.

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