Agency Republic, billing itself as “a digital creative agency based in Battersea, London” has cobbled together quite a digitally creative way to enable anyone in the office to skip over unwelcome songs that have been added to the company’s shared Spotify playlist.
Agency Republic’s Michael Robinson explains:
We have a shared music machine in our studio. Anyone can put anything on they want at any time, no rules. It’s a democratic system that seems to work 99% of the time. But occasionally the system fails and that’s what inspired me to build this poster.
As seen in the video below, the “Change the Tune” poster contains a little sensor that registers when something hits it, which is hooked up via an Arduino controller to the computer running Spotify. Each time the sensor registers a hit, the currently-playing song is skipped – the projectile of choice appears to be crumpled up paper.
[vimeo=http://vimeo.com/39491102]
Assuming we’re dealing with an office full of highly creative people with diverse music tastes, this is one digital agency that isn’t likely to go completely digital anytime soon.