If you’ve long-awaited the day when a major retailer would have the word “ballsy” prominently displayed on the main page of its website, today is that day.
![ballsy](http://techland.time.com/wp-content/uploads/sites/15/2012/10/ballsy.png)
Amazon.com Screenshot / Doug Aamoth
“Ballsy.”— The one-word sentence used by Gizmodo in reference to the iPad Mini's $329 starting price. Amazon is prominently displaying the quote on its main page to promote its own tablet, the Kindle Fire HD.
If you’ve long-awaited the day when a major retailer would have the word “ballsy” prominently displayed on the main page of its website, today is that day.